Product Designer
Current- Spearheaded design on a suite of software for broadcasting and sport performance driving significant business development with a 50% increase in client acquisition and establishing partnerships with key industry players.- Led design efforts, analyzing qualitative and quantitative data to solve user-centric problems while developing 'Revu,' a program for match officiation and medical assessment during live sporting events. Resulted in 200% more onboarding with product by major clients like Major League Rugby and Canadian Elite Basketball League.- Managed product designs to deliver MVPs aligned with future iterations, resulting in a 33% quarterly growth in features and individual roadmaps for each product. - Directed design efforts in collaboration with the marketing and PR team for trade shows, advertisements, and expos. This ensured cohesive brand representation, leading to a 35% increase in brand recognition and customer engagement at events.Worked on MyRun, Mobii's sister company to design their Mobile App:- Responsible for Iterating rapidly on design concepts derived from user research, data trends, and emerging technologies while collaborating with product managers to create interactive design prototypes to remove drop off rates by 65%- Applied design thinking process to create a researched and tested mobile app with user testing demonstrating great problem solving in gamification of the platform.- Ensured products adhere to W3C WCAG 2.0 and 2.1 Level A & AA standards. Maintained AODA compliance for enhanced usability testing across diverse userdemographics.
