As a digital marketing manager at Mall of Central Square, I lead the IT and social media management for the company, covering software, finance, HR, and online platforms. I am responsible for optimizing the company's website and social media channels, using Google Analytics, SEO, SEM, and SMM techniques to increase traffic, engagement, and conversions. I have a master's degree in business administration with a focus on marketing from National University of Computer and Emerging Sciences, and multiple certifications from Google and Coursera in digital marketing and e-commerce. I have over three years of experience in digital marketing, including a previous role as a key account manager at Cridiqa - An E-commerce service provider, where I managed a portfolio of more than $250,000 and handled budget, risk, and feasibility for 17 clients. I am passionate about helping businesses grow their online presence and achieve their marketing goals, using data and analytics to measure and optimize campaign performance.