Anat M. Email & Phone Number

Anat M. is a Product Manager at BTSDigital at BTSDigital. She possess expertise in strategic planning, marketing, research, project management, strategy and 5 more skills. She is proficient in Английский.

Listed skills include Strategic Planning, Marketing, Research, Project Management, and 6 others.

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  Product Owner

  Btsdigital

  Jun 2021 - Present - Астана

  Mobile and web application with a database of over 4 million MAUs (Monthly Active Users) exceeding 500K.Responsible for developing roadmaps, prioritizing tasks, and creating specifications. Conducting A/B testing and hypothesis verification, as well as qualitative and quantitative research. Team consists of 4 developers, a tester, and an analyst.Successful delivery:- Managed the team (B2C) for Aitu Content stream, Aitu DEV platform, and Aitube.kz forks;- Adopted a Data-Driven approach to problem-solving. Numerous A/B, A/A/B tests, interface testing, and experiment launches.- Launched a new product: online cinema AITU KINO;- Registration conversion increased by 10% due to optimizing the customer journey (CJM);- Session length increased by 20% through improved content selection for users and navigation optimization;- User retention increased by 30% due to optimizing content delivery strategy, including push notifications, in-app communications, and channel groups;- Conducted regular demo meetings for over 150 people, summarizing and evaluating results.Successful business case:- Partnered and secured agreements with 12 major media holdings;- Established agreements and relationships with 42 authors for content placement.As a result, over 24,000 professional videos were posted, leading to company savings of 945,000,000 tenge.