• Developed a unique pill organizer and created a 100+ page business plan outlining the hypothetical positioning and marketing, operations and supply chain management, financial statement, and risk calculations in a team of nine.• Led the marketing subsection team to analyze market treads, user target factors, access market competitors, calculate proper price points, and create various advertising strategies for social media and print campaigns.• Led the finance subsection team to construct an income statement, cashflow statement, balance sheet in the scope of five years to acquire paid-in capital and provide an estimation of the investor payback period.• Conducted conjoint analysis, sensitivity analysis, and conducted risk simulations to project best modalities and costs associated with launch of a pill organizer.• Pitched potential business to a panel of peers and professors serving as possible investors based on viability, profits, and segmentation of product into current market of goods.