Led the expansion of market presence by launching new Collection Centers and executing localized campaigns. Strengthened brand visibility and accelerated growth across key regions with targeted strategies. Directed a high-performing team, optimizing trade marketing efforts to drive results. Region budget management, focusing on ROI, customer acquisition, and regional growth to consistently meet business objectives.

• Managed ₹8 crore marketing budget, driving successful ATL/BTL campaigns, new product launches, and consumer promotions across modern retail channels in the East region.• Developed and implemented VDG and merchandising strategies, creating impactful store layouts that enhanced brand visibility and aesthetic appeal.• Achieved 30% cost reduction through strategic vendor negotiations, optimizing processes and driving higher efficiency in marketing operations.

• Drove ₹3.5 crore business across 3000+ retail outlets, achieving 25% expansion in unique data outlets (UDO) and eliminating LUT within 3 months.• Optimized sales productivity and distribution coverage, leading a high-performing team of 6 to exceed targets and boost retail performance.• Managed manpower planning, target setting, and incentive programs, ensuring sustained profitability and growth in the assigned territory.• Led ATL/BTL marketing operations, managing budgets, vendor relations, and on-ground activations to boost brand visibility and market presence across regions.• Executed cost-saving initiatives, reducing third-party expenses by 25%, while driving brand growth through strategic campaigns and merchandising strategies.• Spearheaded brand outlet launches and developed effective channel loyalty programs, enhancing customer engagement and brand recognition.

• Drove 65% sales growth and achieved highest water purifier sell-out (200 units) through strategic BTL activities, promotions, and brand placement.• Managed trade marketing budgets and vendor relationships, executing successful localized campaigns and tracking market trends to enhance brand performance.• Awarded national recognition for maximizing counter share in multi-brand outlets and consistently exceeding sales targets.

• Led ATL/BTL marketing operations across trade channels, managing budgets, vendor relationships, and driving brand visibility through targeted activations and media campaigns.• Executed channel-specific strategies and enhanced brand presence through signage, POSM, and promotional events, delivering impactful results.• Provided actionable market insights, optimizing strategy execution and boosting retail performance with successful trade promotions and activations.

• Managed corporate and government accounts, driving new business through cold calling and active lead generation.• Ensured zero pending invoices and efficient collections, maintaining strong relationships with key clients.• Boosted business growth by participating in exhibitions and corporate events, creating valuable opportunities.