Passionate and results-driven brand consultant with a proven track record in establishing and nurturing distribution and licensing partnerships. Specializing in brand strategy, market entry, and digital transformation, I help brands unlock their full potential and reach new heights. With extensive experience in onboarding brands onto prominent marketplaces, I ensure seamless integration and enhanced market presence. Experienced Business Head at Golden Concept, leading the strategic direction, operations, and growth initiatives for the renowned Apple Watch case brand. Driving innovation, market expansion, and fostering strong partnerships to elevate the brand's presence and profitability in the tech accessories industry.Let's connect and explore how we can elevate your brand together!

Drove brand management, marketing strategy, business management, sales growth, and communication for Gulf Marketing group. “GMG”, one of the largest sporting goods and lifestyle brand retailers and distributors in the MENA and subcontinent region.Columbia Outdoor SportswearVANS Off the wallNapapijri Premium Casual WearGrew sales of women's wear category to all-time high of AED 2.25 million through roll out of new sub lines, targeting niche consumer preference in diverse Middle East market, which led to increased contribution of women's wear from 15% to 23% to the total business.• Led team of 5 managing annual budget of AED 95 million growth for premium sportswear brands like Columbia sportswear, NAPAPIJRI and VANS – Off the wall. Achieved annual budget by 2018-19 by 108%.• Identified, expanded and streamlined core line in VANS business across GCC in branded, multi branded and wholesale accounts. Contribution of core to the total business is 50% with most profit-making margins of 60%.• Translate global brand concepts to regional level and integrate all aspects of brand marketing to achieve cohesive uniform message across markets.• Travel frequently to USA & EUROPE for pre line and sales meetings.• Monitor market trends, research consumer markets and competitor's activities to identify opportunities and key issues. Recommend and tailor product strategies to ensure maximum margins.

ICONIC - LANDMARK GROUP DUBAI, DUBAIManaged growth & profitability for Iconic. “ICONIC” a high street fashion brand present across GCC.Accountable for Ladies / Men's and Kid's Business.• Responsible for the growth and profitability for the footwear business. Increased profitability by 18% in 2 years.• Managed business size of 15mn USD per annum spread across 500,000 sq ft. retail space in GCC. Developed new supplier base for sports shoes category (Sneakers, Joggers and lifestyle) based in China, Spain & Netherlands. Result -> Sports shoe category now contributes 15% of the business.• Developed new supplier base for sports shoes category (Sneakers, Joggers and lifestyle) based in China, Spain & Netherlands. Result -> Sports shoe category now contributes 15% of the business.• Buying for 1200 options per year.

Job Profile- • Responsible for ensuring that product availability at the right time and in the right quantities and at the right price & also Strengthening the Core / Regular Business by ensuring availability at stores as per the defined norms.• Responsible for top line achievement and growth of brand by increasing revenues and improving profitability.• Preparing financial planning and budgeting by making sales forecasts and season estimates and buying plan.• Monitoring & analyzing the sales figures in terms of volume & value. • Forecasting of trends, buying capacity and range planning.• Work out markdowns & EOSS plans for all channels based on business targets and ensuring lower discounts and higher gross profit.• Key involvement in Inventory as well as Stock Management.• Working with the Quality team to establish & communicate clear quality & fit standards.• Vendor Management• Competition Analysis. • Staff training on product and display through product training capsules