Mukesh J. Email & Phone Number

Bengaluru, Karnataka, India

• Lead digital marketing strategy for three healthcare-focused brands, overseeing a team of 8 and managing a marketing budget of $150,000.• Specialized in Account-Based Marketing (ABM), targeting top enterprise and mid-sized healthcare accounts in the USA to drive conversions in alignment with sales.• Developed ABM campaigns using advanced platforms (6Sense, Terminus, Recotap), leveraging AI for lead generation and tailored content marketing, including whitepapers, case studies, eBooks, and blogs.• Spearheaded video marketing initiatives using Synthesia for AI-driven video content creation, enhancing engagement and brand visibility.• Oversee comprehensive website and landing page management, including high-priority pages and PR sections, with a focus on SEO optimization (AI-driven, on-page, and off-page).• Led event strategy, trade show participation, and organized webinars and podcasts targeting the healthcare sector across the USA.• Key strengths include strategic content marketing, SEO, ABM, and driving lead generation through data-driven insights and multi-channel marketing approaches.Key Expertise- Account-Based Marketing: 6Sense, Terminus, Recotap- AI-Driven Lead Generation- Content Marketing: Whitepapers, Case Studies, EBooks, Blogs- Video Marketing: AI-based content creation (Synthesia)- Website & SEO Management: AI-driven, on-page & off-page- Event Management: Trade Shows (USA), Webinars, Podcasts

Bengaluru, Karnataka, India

Devised and executed a high-impact ABM strategy, driving a 60% increase in quality lead conversions across organic, paid, and social channels. Leveraged AI-driven insights to pinpoint high-value accounts, accelerating the sales pipeline.Collaborated with Campaign Managers, Sales, and SDRs to build integrated campaigns that improved deal closures by 35% and elevated customer engagement through tailored outreach.Consistently met and exceeded KPIs, delivering over $10 million in pipeline revenue through strategic project management and advanced marketing. Employed AI for behavior predictions, optimizing campaigns for peak performance.Maximized automation with HubSpot and Marketo, improving lead nurturing by 40%. Streamlined workflows and enabled real-time adjustments with data analytics.Developed AI-powered email marketing with Salesforce Pardot, achieving 50% higher open rates and 30% boost in click-throughs through personalized, predictive outreach.Expert in SEO/SEM, paid search, and display media, deploying advanced strategies that cut customer acquisition costs by 25% and boosted marketing-attributed revenue by 45% YoY.Led web development and promotions for B2C audiences, using AI-driven personalization to improve conversions by 33% and enhance user experience with responsive, data-backed content.Oversaw media planning and PPC, with advanced SEO, usability testing, and copywriting, resulting in top 3 SERP rankings for over 20 high-value keywords.Built real-time performance dashboards, using AI analytics to monitor conversions, social media ROI, and engagement, enabling data-driven adjustments and strategic decisions.Partnered with executive leadership, aligning sales and marketing for 30% quarterly revenue growth through a unified, go-to-market approach that exceeded industry benchmarks.

Bangalore Urban, Karnataka, India

Drove targeted ABM campaigns across manufacturing, construction, IT, and automotive industries, focusing on companies with $500M+ revenue. Implemented multi-stage campaigns (awareness, consideration, and decision) that aligned seamlessly with sales cycles and generated high-quality pipeline leads.Executed high-impact ABM strategies for key accounts, moving prospects from interest to purchase stage. These strategies increased conversion rates and pipeline velocity, significantly reducing time to close for enterprise-level accounts.Specialized in digital event strategy by organizing exclusive webinars, podcasts, and video marketing content for C-suite executives, fostering industry thought leadership and engagement at senior levels.Elevated campaign performance by integrating AI-driven insights and advanced targeting to reach high-revenue accounts, resulting in a 45% increase in account engagement and improved sales alignment.Launched multi-channel content marketing (blogs, case studies, and whitepapers) that positioned Syncron as an industry leader, enhancing brand visibility among top decision-makers in targeted industries.Designed and executed performance tracking dashboards that analyzed real-time campaign metrics, enabling agile adjustments to optimize channel performance and align marketing spend with high-impact accounts.Collaborated closely with cross-functional teams, including sales and field marketing, to create cohesive go-to-market campaigns that accelerated account progression through all ABM stages, driving impactful revenue results.Pioneered video and AI-based marketing efforts, deploying personalized content to connect with target personas across digital channels, achieving 30% higher engagement than traditional content approaches.

Bengaluru Area, India

Strategized and implemented ABM campaigns targeting top healthcare companies in the USA, driving a 50% increase in qualified leads and enhancing pipeline quality through AI-driven insights and high-impact content.Spearheaded the digital brand growth of HireMee, an AI-driven online assessment platform, using predictive analytics and ABM tactics to capture and engage decision-makers in the education and corporate sectors.Led a cross-functional team to execute multi-channel marketing campaigns, including targeted SEO, PPC, and paid social, reducing acquisition costs by 25% and elevating conversion rates among key healthcare and tech accounts.Optimized AI-based automation and personalization across campaigns, utilizing platforms like HubSpot and Salesforce to streamline workflows, resulting in 40% improvement in lead nurturing efficiency and increased campaign responsiveness.Produced high-quality content marketing assets (whitepapers, case studies, and video) that positioned Vee Technologies and HireMee as thought leaders, capturing substantial engagement from C-level healthcare executives and tech buyers.Enhanced ABM strategy for HireMee, leveraging AI insights to personalize outreach and move prospects from awareness to purchase stages efficiently, achieving 35% faster deal closure.Coordinated digital events, webinars, and video marketing initiatives, building brand authority and thought leadership among healthcare executives and industry stakeholders.Established real-time reporting dashboards to track conversions, ROI, and social engagement, aligning spend with high-performing channels and driving data-backed adjustments for continuous improvement.Collaborated with leadership and sales teams to ensure alignment on quarterly goals and maximize ABM impact, achieving consistent revenue growth and increased market penetration in the healthcare sector.

Bengaluru Area, India

Led ABM strategy for FoodLinked, a B2B platform connecting buyers and sellers in the hospitality industry, with a strong focus on engaging large hotel chains and major hospitality brands in the Middle East and India.Developed targeted campaigns that drove significant B2B lead generation by strategically engaging decision-makers within large-scale hotel groups, achieving a 40% increase in high-value account acquisitions.Executed multi-channel marketing efforts including SEO, SEM, and personalized outreach through email and social channels, positioning FoodLinked as the go-to marketplace for hospitality transactions across the region.Utilized data-driven insights and predictive analytics to refine ABM approaches, resulting in a 30% boost in engagement and faster onboarding of key accounts within the hospitality sector.Spearheaded digital events and webinars aimed at senior-level hospitality professionals, enhancing brand visibility and establishing FoodLinked as a trusted B2B platform for major hotel chains and suppliers.Managed content creation for the platform, including blogs, case studies, and thought leadership pieces that resonated with the hospitality industry, building credibility and attracting large-scale buyers and sellers.Established real-time dashboards to track performance metrics, including account engagement, lead conversions, and campaign ROI, allowing for agile adjustments and continuous optimization of ABM efforts.Collaborated closely with cross-functional teams to align sales and marketing efforts, driving a 25% increase in pipeline velocity and ensuring targeted messaging resonated with high-priority accounts in both the Middle East and Indian markets.