I am a results-driven Senior Front-End Developer and Product Development Lead with over 17 years of experience in building scalable, high-performance digital products. My focus has been on leveraging modern web technologies such as React, JavaScript, HTML5, and CSS3 to create user-centric solutions that drive engagement, boost performance, and improve user experiences.Core Competencies:Web Performance Optimization: Proven success in significantly reducing page load times, improving Core Web Vitals, and enhancing SEO performance through technical expertise.Google Analytics 4 & Google Ad Manager: Expert in integrating GA4 for detailed product performance tracking and using GAM to optimize ad placements for greater efficiency and revenue growth.Product Development Leadership: Led cross-functional teams to successfully deliver impactful web projects, leading to notable improvements in user engagement and retention.SEO Strategies: Extensive experience in technical SEO, on-page optimization, and organic traffic growth, resulting in improved search engine rankings and enhanced product visibility.I have a strong track record of collaborating with design, development, and product teams to bring innovative ideas to life. Whether it’s mentoring junior developers, optimizing performance, or driving long-term product strategy, I’m passionate about building products that make a real difference.