Mukesh Anand Email & Phone Number

Mumbai, Mh, In

Mumbai Area, India

Hip Hip HERray Studios - India's first digital content startup dedicated to concept-driven stories through ‘Her lens’! Hip Hip HERray strives to bring women storytellers – writers, directors, editors, showrunners - at the forefront and transform the economics of the entertainment business by tapping into the boundless energy & talent of women content creators, while creating wealth and value for everyone.. The studio envisions collaborating with women from diverse regions of India, and leverage their storytelling strength that will add a rich and robust pipeline of regional fiction/non-fiction content as well. https://www.hiphipherraystudios.com/

Mumbai, Maharashtra, India

Mumbai Area, India

Creative Head, Story Lab – Creatively led a first of its kind in-house experiment in any GEC in India. Personally sourced and mentored a team of experienced and dynamic film-school graduate writers to develop original, innovative, engaging & edgy drama series - both new-age and timeless content. The objective was to create compelling characters and storytelling in multiple genres. Pilots of 5 stories have been commissioned and created. Directed by some of the celebrated names from Indian movie business like Saket Chaudhary, Shashanka Ghosh, Kunal Kohli, Rensil D’ Silva, Shashant Shah, the production quality and narrative of these pilots set a new benchmark for Indian Television.Commissioning Lead – Successfully engaged external resources and talent viz. established and upcoming Producers, Production Houses, Writers, Showrunners et al to seek fresh concepts & stories for commissioning shows. Effectively managed pre-onair annual development-budget of INR 6 Crore for the advancement of broad stories and pilots of the ideas pitched and green-lit.OTT - Sarabhai Vs Sarabhai: Take 2 (10 episode Web Series on Star’s OTT platform Hotstar in May 2017) – Headed and launched the project from Star Content Studio. The naming (Naamkaran) contest for the second season garnered 3.6 million views and around 45k shares on their FB page in just one day.Innovation Blueprint - Developed a methodology which gives us a lens with which to filter and curate content. The lens helps to identify and convert shows and stories that could be the proverbial 'game-changers.'Classics Project – The role entailed shortlisting and adapting timeless classics in current socio-cultural context for maximizing its impact and relevance. Work on some has been initiated with external writers & producers/show runners.Developed two insightful content-evaluation metrics:a) ‘Innovation in Content’ – a methodology for impactful storytellingb) A study of ‘Timeless Hit Stories vs. Mindless Shit Stories’

Spearheaded creative planning, execution and thought leadership role on a number of brands - Zuari Industries (Birla Group), State Bank of India, Life Insurance Corporationof India (LIC), Shriram Group and UIDAI’s Aadhaar Project, DOTS TB Program, UNICEF's Girl Child Trafficking Awareness Campaign & many more.

Developed communication plans and managed Project’s advertising campaigns and programming content. Worked closely with the empanelled advertising agency and content creators for television software. Additionally, provided creative inputs and script directions for the events organised by the project with leading icons from entertainment and the media industry.Heroes Project developed coordinated campaigns to address the spread of HIV/AIDS through two platforms: mass media and advocacy.

India

Conducted internal brainstorming sessions for creative ideas and developed clear conceptsand campaigns that can have the desired impact on the target audience.Had intense involvement with various film-makers and artists to bring alive the campaigns.Conceived ‘School Chale Hum’ – India’s most visible campaign on elementary educationunder the project Sarva Shiksha Abhiyan (Education for All). Other notable campaigns - World Bank funded Water & Sanitation Project 'Swajal', Pulse Polio Campaign for UNICEF, NSV et al.

Stepping Into Leadership, Executive Programme

Bachelor Of Arts (Ba)

Education record