Associate Partner (Director) - Acting
Greater New York City Area
Consumer, retail, and media specialistLeading firm expert in marketing (including portfolio, brand, and product management) marketing strategy and transformation, and innovationExpertise in leading enterprise and division-level strategy formulation, capability development, marketing strategy, organizational transformation, organic and inorganic growth initiatives, and go-to-market strategySample Work:- Spearheaded all pre- and post-merger integration activities for… Show more Consumer, retail, and media specialistLeading firm expert in marketing (including portfolio, brand, and product management) marketing strategy and transformation, and innovationExpertise in leading enterprise and division-level strategy formulation, capability development, marketing strategy, organizational transformation, organic and inorganic growth initiatives, and go-to-market strategySample Work:- Spearheaded all pre- and post-merger integration activities for multi-billion dollar CPG merger, including complete overhaul of both companies’ product portfolios, organization and operating models, and key planning processes for domestic & international segments; new org. returned target to growth in <6 months- Directed pre-deal work, such as identification of key synergies and high-level integration planning, for multiple consumer and industrial mergers, including largest e-commerce buyout in history- Led complete organization and work process overhaul for Fortune 200 CPG; specific focus on Brand Management (P&L owners), Innovation, Marketing, and Insights & Analytics. Created more efficient and effective teams by shifting resources to more value-added work and implemented new innovation and M&A processes resulting in SG&A cost reduction of >50%, accelerated growth, and a market-focused org.- Conducted portfolio strategy renovation for leading Fortune 1000 CPG. Outlined new market-back portfolio roles for each product in their largest category (>40% revenue), which included revised competitive positioning, pricing, marketing, distribution, innovation, and merchandising strategies. Pilot tests across key markets successful, delivering both top and bottom line growth with share gains- Developed new digital marketing business from ground-up within Fortune 500 CPGSample research areas: Capability-driven strategy, next-generation marketing and innovation capability building, CPG and retail trade effectiveness, B2B growth strategy, & sales force effectiveness Show less