Mukesh Kumar Email & Phone Number

India

As the Brand Manager for Life by Follis, I am thrilled to lead the brand’s expansion efforts in India and drive its growth in this dynamic market. With a clear focus on building brand awareness, optimizing profitability, and engaging consumers through strategic marketing initiatives, I aim to bring Life by Follis to the forefront of the Indian lifestyle and wellness industry. My goal is to create a strong, authentic connection between the brand and our audience by delivering products and experiences that resonate deeply with Indian consumers.Backed by a passion for creative storytelling, market insights, and a results-oriented approach, I look forward to elevating Life by Follis to new heights in India.Brand Expansion:Spearheading the market entry and growth of Life by Follis in India by positioning the brand strategically in the competitive landscape.Profitability Management:Driving revenue growth while ensuring cost-efficiency, leading initiatives that contribute to the financial success of the brand.Consumer Engagement:Creating powerful marketing and communication strategies tailored to Indian consumers to build brand loyalty and recognition.Market Analysis & Strategy Development:Conducting in-depth market research to understand trends, consumer behaviour, and opportunities, while developing data-driven strategies to position the brand effectively.Cross-functional Leadership:Collaborating with diverse teams, including design, marketing, and sales, to ensure seamless execution of brand initiatives and projects.Partnership Building:Establishing key relationships with distributors, retailers, and influencers to amplify the brand’s reach and credibility in India.Maintaining Brand Integrity:Ensuring consistency in the Life by Follis brand image and messaging across all channels, maintaining the brand’s authenticity in a new market.

Delhi, India

📦 Distribution Excellence:Efficient distribution is the backbone of a successful market entry. I excel in crafting robust distribution networks that optimize the flow of products from manufacturers to retailers. By identifying the right partners, I ensure brand's products reach every corner of India promptly and efficiently.💼 Wholesale Partnerships:Establishing fruitful relationships with wholesalers is vital for broad market penetration. I specialize in identifying and collaborating with reputable wholesalers, negotiating favorable terms, and maximizing product visibility in wholesale channels. This approach fosters trust and helps our brand gain a competitive edge in the wholesale market.🚀 New Product Launch Strategies:Introducing new products to the Indian market requires a well-orchestrated plan. I leverage market insights and consumer trends to design impactful launch strategies that resonate with the target audience. From identifying the right launch platforms to creating compelling marketing campaigns.🛍️ Retail Store Expansion:Creating a strong brick-and-mortar presence is crucial for capturing the Indian consumers' hearts. I devise retail store expansion strategies that encompass both urban centers and emerging markets. Through meticulous market research, I identify prime locations, demographics, and store formats to optimize brand's in-store experience and drive foot traffic.🏢 Regional Retail Customization:India's vast cultural diversity demands regional sensitivity. I understand the importance of adapting retail strategies to suit local preferences and shopping habits. By tailoring the retail experience to resonate with specific regions, I help the brand to build meaningful connections with consumers and foster brand loyalty.With a comprehensive focus on distribution, wholesale, new product launch, and retail store expansion, I am dedicated to helping BRDG brand thrive, succeed, and establish a lasting presence across India.

India

Spearheading Business Development of Daniel Wellington In india, Nepal, Bangladesh, Shrilanka through Wholesale,Distribution and MBO.Responsible for Business expansion, through MBO, Franchise and International partners (India, Nepal, Bangladesh, Sri Lanka)Franchise development project in India and presenting the business case with investors P&L projection for new partners and rent negotiations with Current EBOʼs and new store opening. financial year planning P&L and expansion strategy with Daniel wellington investment committee Vision and goal setting for company through expansion, Control costs within budgetary guidelines, Marketing initiatives for new partnersLLA negotiations with partners and business Margin discussion.

New Delhi Area, India

Responsible for North and East Business expansion, Operational setup and sales.MBO expansion and franchise development, Driving key Strategic Initiatives.Financial year planning P&L and expansion strategy with investment committeeJun 2018 - Dec 2021KPIʼs benchmarking through formats and action plans, Vision and goal setting for company. People management, Managing Staff Recruitment, Training & Development.Control costs within budgetary guidelines and monitor expenses through efficient operations Identify internal and external commercial opportunities as and when they ariseEnsure the store is legally compliant,Development and Execution of SOPs. Monthly business Review with store managers and subordinates Grooming Managers through training sessions for next role

New Delhi Area, India

Restaurant & Wholesale Management: Oversee the strategic planning and expansion of both the restaurant and fruit wholesale business, with a focus on financial year planning and KPI benchmarking.Vision & Goal Setting: Define the company’s vision and set clear goals for growth, people management, and staff recruitment. Lead efforts in training and development to ensure a high-performing team.Operational Efficiency & Cost Control: Monitor and control expenses within budgetary limits by ensuring operational efficiency. Continuously seek and leverage internal and external commercial opportunities.Market Awareness & Compliance: Stay attuned to local trading patterns, competitor activities, and market environment. Ensure full legal compliance for all business operations.SOP Execution & Operations Management: Develop and implement SOPs that align with the brand’s goals and operational priorities, ensuring consistency and quality.Leadership & Strategic Expansion: Conduct monthly business reviews with other directors, focusing on company expansion plans. Develop and execute marketing strategies to enhance brand awareness for "Chanshal Kitchen" and "Apple Connection."Wholesale Business Strategy: Create B2B and B2C formats for the fruit subsidiary, establish partnerships with major wholesalers, and lead team building and hiring efforts.Marketing & Budgeting: Plan and manage the marketing budget to maximize brand visibility and business growth.

New Delhi Area, India

As a Store Operations Manager, I oversee all aspects of store operations, focusing on increasing market share and driving key strategic initiatives. By understanding market dynamics, I identify new business opportunities to deepen market penetration in assigned areas. I also work to enhance the client base, ensuring customer retention through operational efficiency and a high level of service.A critical part of my role is setting up a strong operational base, which translates into cost savings and improved profitability. I ensure the achievement of KPIs through well-defined action plans and ensure that sales targets are met as per the business plan. I take an active role in people management, handling staff recruitment, training, and development to build a motivated, high-performing team.In collaboration with the Merchandising Team, I plan store operations to achieve sales targets and ensure inventory sell-through. I also coordinate closely with the Visual Merchandising (VM) and Projects Team to ensure that the store’s visual representation aligns with the brand’s goals. Part of my responsibility includes developing and implementing operational guidelines that outline the best practices for store management.I closely monitor expenses and control costs within budgetary guidelines, ensuring efficient operations. By promoting an awareness of local trading patterns, the market environment, and competitor activities, I maintain a strong market position for the brand. I also ensure that the store is legally compliant and adhere to the highest retail standards.Through regular business reviews and feedback sessions, I work closely with department managers to ensure that resources are effectively deployed. Additionally, I provide valuable feedback to the Merchandising Team on product performance and lead staff grooming and welfare activities to create a positive work environment.

India

Leadership & Store Management: Lead the operations of 28 Adidas and Reebok stores, focusing on enhancing sell-in and sell-out performance. Train store managers in next-generation retail practices to optimize store operations and elevate customer engagement.New Store Openings & Market Expansion: Drive brand growth by identifying new market opportunities and potential sites for new store openings. Actively participate in the launch of new stores, ensuring a seamless opening process and sustained growth.Business Development & Buying Strategy: Collaborate with franchise partners on strategic buying decisions to drive impactful business outcomes. Develop a deep understanding of local market dynamics and competition to inform purchasing strategies that enhance store performance.Operational Excellence: Develop and implement comprehensive operational guidelines and policies to establish best practices across all stores. Market Analysis & Competitive Insights: Conduct regular visits to assess market share and competition, leveraging networking opportunities to stay informed about local trading patterns and competitor activities.Staffing & Compliance: Ensure all stores are legally compliant while monitoring staffing levels across locations and implementing a bench plan for future needs. Oversee recruitment and staffing to support business objectives.Promotions & Marketing: Maximise returns on promotions while continuously reviewing sales performance for strategy refinement.Sales & Performance Reviews: Conduct weekly and monthly business reviews with store managers, focusing on sales performance, sell-through rates, and operational improvements. Provide feedback to the Buying & Merchandising team to ensure alignment with market needs.Focus on Financial Outcomes: Drive both top-line and bottom-line growth by concentrating on operational parameters, budgeting, and seasonal marketing plans. Ensure stores meet sales targets and improve profitability consistently.

India

Responsibilities Across Four Brands:Manage operations for Jack & Jones, ONLY, VERO MODA, and PIECES.Key Projects and Achievements:Participated in the ACE program, which identifies the top 10 store managers across India. Successfully selected as one of the top 10 business managers nationwide.Led a project for the Noida store, overseeing the Vero Moda and Pieces brands. Managed a team of 10, including the store manager, to achieve significant sales growth.Achieved a remarkable turnaround in store performance, improving like-for-like sales from -10% to +25% EBIT within the project tenure, and meeting monthly targets with a productivity of ₹4.5 lakhs per staff member.Over five years with Bestseller, received 12 awards, including Best Store Manager at the national level.Market Analysis and Merchandising:Analyze the latest marketing trends and competitor activities, providing valuable insights to the Merchandising team for refining sales and marketing strategies.Maintain optimal inventory levels and establish norms for timely product availability while developing a well-rounded merchandising mix.Sales Promotion and Customer Satisfaction:Organize sales promotions to enhance brand visibility based on market research.Forecast monthly and annual sales targets, executing plans within designated timelines.Address customer issues effectively to prevent escalation and ensure satisfaction.Team Leadership and Development:Lead and monitor team performance, ensuring operational efficiency and the achievement of individual and group targets.Identify training needs to enhance team members' behavioral and technical skills.Implement strategies to build team effectiveness through cooperation and collaboration among members.Operational Focus:Track key operational parameters, including conversion rates, average selling prices, average basket sizes, and overall sales performance.Ensure adherence to SOPs in the store to maintain operational excellence.

Chandigarh, India

Inventory Management & Operations:Floor Inventory Management: Oversee the management of floor inventory to ensure optimal stock levels and product availability. Conduct regular audits to maintain accurate inventory records.Budgeting & Achievement Analysis: Develop and manage budgets, conducting thorough achievement analyses to evaluate performance against targets. Implement corrective actions as needed to ensure financial objectives are met.Ordering & Replenishment: Efficiently handle the ordering and replenishment of stock to maintain consistent product availability and minimize stockouts.Staff Scheduling & Duty Assignment: Create staff rosters and assign duties effectively to ensure adequate coverage and operational efficiency throughout the store.Training & Team Building: Conduct staff training programs and team-building exercises to foster a sales-driven culture. Empower team members with the skills and motivation needed to enhance customer engagement and drive sales.Operational Performance Focus: Monitor key operational parameters, including:Conversion Rates: Analyze customer conversion metrics to improve sales effectiveness.Average Selling Price: Track average selling prices to maximize revenue.Average Basket Size: Optimize strategies to increase the average basket size and enhance customer purchasing.Average Ticket Size: Evaluate ticket size metrics to identify opportunities for upselling and cross-selling.Sales Per Square Foot: Assess sales performance relative to store area to identify areas for improvement.Sell-Through Reports: Utilize sell-through data to make informed inventory decisions.SOP Adherence: Ensure strict adherence to standard operating procedures (SOPs) within the store to maintain operational excellence and consistency in service delivery.

Chandigarh, India

Product Sales in 3G Network Contract Phones (UK Market):Sales Leadership: Successfully led a team of tele-callers focused on selling 3G network contract phones in the UK market, driving high performance and achieving sales targets.Top Performer: Recognized as the Best Telecaller and Team Leader of the Month for exceptional sales performance and team management.Call Closing Expertise: Acted as the Call Closing Manager, employing effective strategies to maximize conversion rates and secure sales.Training & Quality Assurance: Served as the On-Call Training Manager, providing guidance and training to team members to enhance their skills and performance. Conducted quality checks to ensure high standards in customer interactions.Recognition: Honored as the Best Employee of the Month for outstanding contributions to the team and exemplary performance in achieving sales goals.

Bachelor Of Arts - Ba, Art History, Criticism And Conservation

Education record