- Worked on creating, testing and deploying Marketing campaigns through multiple channels end to end in Picasso(in-house Python based framework) and Salesforce marketing cloud.- Got Client Appreciation for building, testing and deploying an urgent P1 email campaign over weekend.- Process involved having discussions with Marketers and Analytics team on campaign requirements, background, objective. Provided suggestions/feedbacks on the requirements and what could be done differently and also on the limitations of the system, if any.- Successfully Migrated multiple marketing campaigns to SFMC from Picasso.

- Provided the idea of automating the process to re-activate the soft deleted records on database, which were deleted earlier but now should be activated based on business justification, this helped in reducing the manual effort to reactivate the records.- Did bulk updates on database records using Java/JDBC scripts as per client requirements.- Provided in-depth reports of customer details as and when needed by clients for analysis.- Deployed new changes to the production environment and monitored the systems over weekends.

- Worked on Daily/Weekly ETL jobs to populate master data into the MDM hub.- Created Automated ETL scripts using SSIS to monitor the system performance.- Worked on resolving data inconsistencies in the system.