Davcor Group is a design, marketing and wholesale distribution company specialising in locks, associated hardware and access control systems. The group consists of 7 divisions that cater to a particular market segment. Collaborated with the CEO, Business Division Managers, Product Managers, New Product Development Manager and Brand Managers in leading the development and execution of marketing projects to enhance the market position, image and recognition of the Group and its various divisions and brands. Led product launches, determined product prices, recruited, trained, supported and led the in-house team of graphic designers and content writers, conceptualised marketing collateral, represented the Group at major promotional events and trade shows. ♦ Launched five websites that led to a 7.5% increase in sales. ♦ Sales from two new products exceeded forecasts by 12% by developing tailored marketing collateral to help customers promote the company’s products to the end users. ♦ Reduced the production costs of a 400-page catalogue by outsourcing non-critical tasks.♦ Conceptualised new showrooms that led to an increase in the number of customers collecting products and a consequential uplift in unplanned purchases to boost the overall value of their accounts by 7.5%.♦ Established a dependable vendor base of talented freelance designers, agencies, web developers and photographers, who were able to interpret concepts into material that boosted sales and helped clients rapidly locate relevant information.♦ Prepared credible sales forecasts and marketing strategies which influenced a European company for which Davcor is the Australian agent to customise an innovative new product. ♦ Identified a product development opportunity due to a legislative change and spearheaded the execution. ♦ Established partnerships with two consumer associations to enable the company to publish articles in their newsletters and attend their events.

Mindseed is a chain of 30+ pre-schools and child care facilities.Developed, implemented and measured the impact of a comprehensive marketing, communication and public relations program to elevate the image, brand recognition and market position of these organisations. Managed the marketing budgets, oversaw market research, represented the business at promotional events and developed and implemented its marketing systems and process.♦ Increased admissions by almost 40% by implementing systems and standard procedures in the admissions offices to provide a superior experience for prospective clients and introducing and executing market research programs to more fully understand client needs and adapt the marketing materials and value proposition.♦ Increased revenue by expanding the product offering to include child care services and an after-hours activity/learning centre.♦ Conceived and executed a promotions campaign that generated an average of 200 additional leads a week.♦ Tripled the sales conversion rate after introducing the latest technologies and professional sales practices.♦ Turned around negative responses to a significant increase in fees through a media campaign and road-shows which promoted the school’s low student:teacher ratio and technology that facilitated personalised education.♦ Significantly elevated the school’s profile and generated 320 leads by conceiving and orchestrating a major event featuring an appearance by a popular celebrity.____________________________________________________________________________________

Howard F Hudson is a Division of the Davcor Group that distributes door hardware to hardware stores nationally.Devised and implemented direct sales strategies and led sales representatives and customer service staff nationally. Introduced a consultative selling approach, developed a high performance sales team that adopted a consultative approach to achieve superior results.As a result of the strategies, processes, approaches and practices I devised and implemented:♦ Sales staff consistently and profitably exceed demanding revenue targets.♦ A chronic decline in sales was arrested.♦ Sales staff productivity and commitment increased.♦ Mitre 10 included the company's products in its monthly catalogue for the first time in a decade. ♦ A new major national account was secured.♦ 20 new accounts were won and sales in 47 existing accounts increased.♦ The number of product lines on store shelves increased.____________________________________________________________________________________

Freshware is a Division of the Davcor Group that provides locks and interior fit-out hardware to manufacturers of office furniture, letterboxes, garage doors and to shop-fitting companies.Transformed an under-performing operation into a profitable business by focusing the attention of staff on customer needs, engendering the trust and confidence of existing customers by meeting commitments and providing value adding services, increasing customer satisfaction, resolving customer issues, minimising product discounting practices and selecting high potential prospects through rigorous and systematic market research. As a result:♦ Sales increased by 9% in 2008, 18% in 2009, 10% in 2010 and 30% in 2011 in an industry impacted by exchange rate fluctuations, a decline in the construction sector by securing major accounts from competitors.♦ Accounts were secured with Titan Industries and Totalspan to deliver 23% of total QLD revenue.♦ The company achieved specification from EB Games and BHP Billiton.♦ The company’s market share in the letterbox manufacturing industry increased from 57% to 85%.♦ Customer retention increased.♦ Employee commitment and retention increased.♦ Product returns declined by 25%.____________________________________________________________________________________

Provider of CCTV cameras and associated products to CCTV security companies.♦ Restored the company’s relationship with numerous previously unsatisfied customers.♦ Secured eight new accounts, one of which became the company’s largest customer in Queensland, contributing 12% of the State’s revenue.♦ Exceeded new business sales targets every month.♦ Achieved the highest levels of customer satisfaction and retention in the history of the company’s Queensland business.♦ Convinced the largest user of CCTV and associated products in Queensland to trial the company’s products which subsequently led to the company becoming a national account.____________________________________________________________________________________

Italian owned multi-national manufacturer of conveyor belts used by a wide range of companies including Arnott’s, Queensland Newspapers, James Hardie, Capral Aluminium and One Steel.♦ Increased the level of new business by 10% through integrated online and traditional marketing campaigns that stimulated product trial.♦ Increased the number of enquiries about the company’s products and services through brochures and bulletins about new products and new applications for existing products.♦ Enabled the company to increase its market penetration through judicious market segmentation and targeting and relationship development.♦ Assisted the business develop a profitable pricing strategy and minimised price-based losses of business.♦ Increased the company’s presence and market share in NSW, Western Australia, Tasmania, the ACT and the Northern Territory by providing distribution partners with information about opportunities and forwarding sales leads.♦ Enhanced relationships with existing clients and elevated the company’s competitive position by providing information about the company’s products and potential applications in advance of visits by sales representatives.____________________________________________________________________________________

Private nationally recognised institute.♦ Investigated the potential in India for courses in optical mechanics and optical dispensing.♦ Developed relationships with education consultants to promote courses to international students.♦ Developed marketing communications plans which generated substantial interest.♦ Enabled the institution to achieve its targeted student enrolment levels in its first semester.____________________________________________________________________________________

Manufacturer of clay pavers.♦ Identified a lucrative market niche at the upper end of the market.♦ Established a dealer network.♦ Developed marketing communications plan for dealer customer segments.♦ Established relationships with potential clients which resulted in initial orders and established the company’s reputation.___________________________________________________________________________________

Distributor and retailer of domestic air conditioning systems.♦ Enabled the company to consistently achieve and regularly exceed sales targets.♦ Significantly increased the company’s sales revenue and customer base.♦ Led a team of sales representatives and appointment setters.____________________________________________________________________________________