Perseverance, Secret of all triumps -Victor HugoJust as long-distance running, perseverance is a crucial trait in marketing & communications role because these fields often involve over-coming rejections of ideas, continuous improvement of strategies & messages, focusing on long-term goals and work consistently towards achieveing them.I am an experienced marketing leader with a demonstrated history of shaping global brands. Deeply believe in the confluence of promise, purpose and performance as the secret sauce that drives true marketing effectiveness. With over 20 years of rich experience in Brand Management, Digital Marketing, Marketing Communication, Strategic Marketing, Market Research, Event management, Brand Activation and New Product launches. Valuable time invested in varied industries namely Risk Information Company/ Credit Bureau, Banking, Life Insurance, Broking & Distribution and Advertising