Jayanta Mukherjee Email & Phone Number

India

➡️ Overseeing 40 Automobile and RV dealers across US. ➡️ Also looking after 3 performance marketing accounts, one Indian and two US based. We are selling eCommerce products such as KTM Bike Parts, stencils, and women hygiene products. ➡️ Summary of my KRA - Media distribution, pacing management, lead generation, sales, finding error and loop holes, strategy improvisation, high level monitoring weekly, solve any bottleneck and co-ordination with designer, development and QA team. ➡️ Service that I have been looking after currently - Programmatic marketing such as Display, OTT and Video. Influencer marketing, Native advertising, SEM, SEO and Social Media. ➡️Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data. ➡️Directed traffic growth strategies, SEM, SEO, content distribution, email marketing and trackbacks. ➡️ Leveraging MailChimp to implement email campaigns and monitor performance. ➡️ Overseeing marketing expenditures and coordinated department workflow to meet deadlines under budget. ➡️ Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables. ➡️ Created email blast campaigns to target key customers. ➡️ Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content. ➡️ Monitoring and analyzing market and competitor metrics to inform digital marketing strategies. ➡️ Increased brand awareness through creation and management of social media channels ➡️ Overseeing preparation of marketing copy, images, videos, emails, and other collateral. ➡️ Monthly and quarterly analysis with next action plan for all 40 dealers.

Kolkata, West Bengal, India

➡️ Drive multi-channel growth strategy based on the marketing requirements: to include, but not limited to SEO/ASO, SEM, social media paid and community/influencer development, email marketing, push notifications, mobile promotion etc.➡️ Optimize media spend across digital channels, including SEM (Paid Search), Product Listing Ads, Display, Native, Video and Paid Social Media.➡️ Define & measure the performance of all paid marketing campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.➡️ Leverage consumer insight and constantly monitor the competitive landscape and market conditions to identify opportunities, challenges, and risks in order to recommend strategies and tactics.➡️ Influence and guide brand communication strategies and plan execution to ensure it reaches to our TG and also help for brand upliftment.➡️ Lead and grow a high-performing customer acquisition organization, developing the team’s skills in campaign management, digital marketing operations.➡️ Manage and improve online reputation across Google My Business, Google Seller Ratings and third-party rating services that appear in search results.➡️ Online reputation management of different brands, such as – LuvLap, AGARO, Disano, Evereve & KareIn➡️ End to End to Website management of all Brand under UCL➡️ Optimum utilization of all Re-marketing activities including email marketing & GDN to improve the re-call factor and dive maximum sales from these segments.➡️ Strategy to build online equity within the target market to gain the confidence of the TG, prospective and existing buyers.➡️ Strategy for the Loyalty and referral program.➡️ Seasonal campaign planning and execution to boost the sales from time to time.➡️ Responsible to improve the customer experience end to end for the D2C.➡️ Forecast, measure, analyze and report on the impact of digital marketing activities on total sales and revenue. Media budget distribution to achieve the best ROI

Kolkata Area, India

➡️ Heading digital marketing for the printing vertical with a team of 5 marketers, inco-ordination with the design and development dept.➡️ Looking after North American market and South India, especially Bangalore and Chennai➡️ Creating marketing strategy to promote MPS, Color printing, 3D Print, large format printing, Scanning & Archiving solutions➡️ Major marketing objective was to generate leads for the services we were selling➡️ Created marketing strategy to sell printing equipment such as scanner, printer for large format printing➡️ Launched new business model and marketed it through digital medium during pandemic➡️ Created strategy to provide smaller printer on rent while working from home during pandemic➡️ Created marketing strategy to generate leads as well as sales through online mediumFor selling covid-19 posters and social distancing posters, which has USD 9 Billion market in USGenerated major volume of the revenue from digital initiatives.➡️ Define Metrics, Measure, Analyze and Continuously Improve performance through relevant Reports.➡️ Keep the top management updated about the new technologies and best practices in the industry.➡️ Conducted interview and hiring for the dept.➡️ Generation of B2B leads for SALES➡️ Launched ARC Print App for catering the printing requirements of the B2B, CreatedMarketing strategy to promote the App and generate B2B sales from ARC Print App.

Kolkata Area, India

➡️ Handling all the digital marketing KPIs like Customer Acquisition Cost (CAC), Returning Visitor Metrics, Response Rate, Newsletter Sign-up Conversion Rate, First Visit Metric, Traffic to Lead ratio etc.➡️ Analyze market trends and competitors behavior, accordingly provide valuable inputs for enhancement➡️ Develop and execute consumer acquisition and retention campaigns.➡️ Preparing digital plans and strategies in sync with business plans, annual marketing➡️ Preparing quarterly digital activity calendar to meet the sales target.➡️ Planning & Managing annual budget through regular reviews of spends to meet marketing goals and respond to industry trends and dynamics➡️ Developing strategies for New project launch along with media planning and activation➡️ Develop marketing activity plan for various digital platforms such as EDM, Social Media, SEM, content marketing etc. to achieve the sales target and business objectives.➡️ Enhance brand visibility by implementing promotional strategies➡️ Analysis of Weak channels and work on special focused plans.➡️ Working with cross-functional teams like merchants, operations, finance, IT and sales

Kolkata Area, India

➡️ Digital communication and strategy for real estate projects and brand➡️ Managing the corporate Website and upgradations➡️ Mobile App management – design approval, co-ordination with development team and marketing plan➡️ Look after the affiliate marketing for corporate branding & lead generation.➡️ Managing creative and digital Media agencies➡️ Responsible for improvement of brand visibility in all digital platforms.➡️ Microsite development – Prepared design flow chart, page elements, navigation and timely delivery.➡️ Online reputation management➡️ Budget and control of marketing spends vs revenue generation.

Kolkata Area, India

➡️ Responsible for making strategy for Google Adwords, Facebook, YouTube and other online channel➡️ Managing re-targeting campaign through ad exchange like double click and adroll➡️ Addressing comments received through all social channel and blogs➡️ Landing page planning and website management➡️ Agency communication for design and development➡️ Dealing, negotiation & managing the top real estate portal such as 99acres, Magicbricks, housing etc.➡️ Online reputation management➡️ Accountable for campaign performance, result and client’s growth➡️ Monthly MIS

Bangalore, India

➡️ Strategy and Planning for Managing SMO and SEM paid campaigns➡️ Recruit, train and organize the social media marketing staffs➡️ Regular monitoring and fine tuning of the campaigns➡️ Social Media Community management & blogging➡️ Create and manage content for social networks and campaigns➡️ Engage in conversations with potential buyers.➡️ Website & Blog management➡️ Daily, Weekly, & Monthly reporting on performance and ROI➡️ Interviewing & Selection of digital marketing staffs➡️ Daily Co-ordination with Team, Developers, Designers, Project Manager & boss➡️ Working on CMS Systems for Data uploading and downloading➡️ Research on new digital technologies and company value addition.

Kolkata Area, India

➡️ Planning and Strategy for SEO and SEM campaigns➡️ Content strategy and planning for content marketing➡️ Closely worked with the development team for designing all CTA ➡️ Was responsible for recruitment and train new staff for digital medium➡️ Handling client from overseas➡️ Google analytics weekly report sharing with clients along with the forecast➡️ Preparing customize SEO proposal and presentation for new clients➡️ Educating the clients about the benefits of promotion through digital medium➡️ Competitor analysis and accordingly provide suggestion to clients➡️ Keywords research and market trend analysis➡️ Bidding from various job portal (Elance, freelancers, Odesk etc.) to get new projects

Salt Lake, Kolkata

➡️ Responsible for entire link building campaign➡️ 3 way and reciprocal link exchange campaign➡️ Conversation with bloggers and webmaster for 3 link exchange ➡️ Guest blogging➡️ Domain management➡️ Back link reporting➡️ Client Relation and client Support

Mumbai Area, India

➡️ Updating clients about the latest security updates and help them to install it properly. ➡️ Providing support to install the latest office service pack in their system. ➡️ Providing support to migrate to the latest version of MS-Office. ➡️ Involved in bug fixing in all MS-Office Applications. ➡️ Providing support to fix error in all MS-Office applications ➡️ Product demonstration to client during installation.➡️ Providing support to generate new product key for all MS-Office Applications.