Mukta Lad personal email
- Valid
I have over 15 years of experience in writing, with a special focus on advertising, marketing and media. I have extensively covered the Indian advertising and marketing communications industry as a trade media journalist and now contribute to WARC, Campaign India, and HT Mint's Business of Life page. I also manage the communications portal Comms News. In my last full-time stint, I headed the PR and corporate communications functions for the Leo Burnett Group in India. I personally believe that my understanding of marketing and brands is extremely well-rounded, having worked across the industry in various writing roles and corp comm roles.
Urban Gourmet (India)
View- Website:
- masquerestaurant.com
- Employees:
- 11
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Communications HeadUrban Gourmet (India)Mumbai, Mh, In
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Communications HeadMasque Restaurant Jun 2024 - PresentMumbai, Maharashtra, IndiaHeading communications for India’s most exciting food brand. Urban Gourmet India houses Masque —modern Indian dining restaurant, TwentySeven Bakehouse — a ‘No Bullsh*t’ neighbourhood bakery and New York-style pizzeria, and Sage & Saffron — a boutique catering company putting together the most thoughtful events and occasions. -
Assistant EditorEt Brand Equity Sep 2021 - May 2024Mumbai, Maharashtra, India -
Reporter (India)Warc Apr 2020 - Oct 2021Mumbai, Maharashtra, IndiaAs a freelance writer for WARC, I write in-depth features focusing on marketing effectiveness, trends and marketing strategy in India. -
Consultant JournalistCampaign India Nov 2020 - Sep 2021Mumbai, Maharashtra, IndiaWith this stint, I contribute to Campaign India with weekly in-depth features, routine stories and help with the overall upkeep of the website. -
JournalistLivemint Jan 2019 - Mar 2021Mumbai Area, IndiaAs a freelance writer for LiveMint, I cover modern workplace trends with a special focus on millennials and startups. The features I write appear on the daily's Business of Life page. -
Director - MarketingLeo Burnett Oct 2016 - Feb 2019Mumbai Area, IndiaMy responsibilities are marketing brand Leo Burnett internally and externally. That means designing PR strategies for all Leo Burnett Group's agencies - Leo Burnett, Orchard, Arc WW and Indigo Consulting. I try and leverage each opportunity given to me in trying to generate the maximum amount of publicity and PR for each of my agencies. -
Senior Correspondent - Brand EquityThe Economic Times Sep 2014 - Sep 2016Mumbai Area, India -
Correspondent And Web ProducerFirstpost.Com Mar 2014 - Sep 2014Mumbai Area, India
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Copy SupervisorGrey Group Mar 2012 - Mar 2014 -
Senior CopywriterEuro Rscg India Apr 2010 - Feb 2012Mumbai Area, IndiaAs a senior writer at Euro RSCG (now Havas Worldwide), I worked on a range of brands across categories right from Mitsubishi, HDFC Bank, Aventis (erstwhile Sanofi Aventis), Bank of Baroda, Fiat, BPCL, among others. I got introduced to the world of digital advertising while working here, through the Fair & Lovely account. We had designed and executed an entire campaign for Fair & Lovely in Saudi Arabia, which is a difficult challenge for obvious reasons! -
Editorial AssistantCampaign India Jul 2008 - Mar 2010MumbaiAs a part of the edit team of an international magazine like Campaign, my mandate was to mainly report for the magazine's physical and online editions, interview advertising, media and marketing greats (both Indian and international), and above all, develop a keen opinion on all things advertising and marketing. This stint mainly sharpened my point-of-view and my writing skills, in addition to my interviewing skills.
Mukta Lad Skills
Mukta Lad Education Details
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English Literature
Frequently Asked Questions about Mukta Lad
What company does Mukta Lad work for?
Mukta Lad works for Urban Gourmet (India)
What is Mukta Lad's role at the current company?
Mukta Lad's current role is Communications Head.
What is Mukta Lad's email address?
Mukta Lad's email address is ey****@****ail.com
What schools did Mukta Lad attend?
Mukta Lad attended University Of Mumbai.
What are some of Mukta Lad's interests?
Mukta Lad has interest in Food, Writing, Travel, Reading.
What skills is Mukta Lad known for?
Mukta Lad has skills like Advertising, Editing, Editorial, Marketing, Copywriting, Content Development, Content Strategy, Copy Editing, Creative Strategy, Integrated Marketing, Digital Strategy, Digital Media.
Who are Mukta Lad's colleagues?
Mukta Lad's colleagues are Yash Unhavane, Vaibhav Sharma, Mirelle Pingfu, Amol Patil, Shivsingh Mandrwal, Rahul Nathani, Yash Rathore.
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