Mukta Wadhwa personal email
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My work is at the intersection of measurable human insights and creative business solutions. Expertise:Brand Strategy, Creative Direction and Integrated Brand Marketing.Delivering ‘core strategy’ of Brands through analytical and creative insights. Directing Brand experiences, driving business growth, relationship management with C Suite and collaborating to bring the Brand to life at every level of the organisation and partner teams.24 years of experience working closely with some of the best Indian Brands: FABINDIA, MULLENLOWE and as Educator at NIFT, Delhi.Led internal & external teams plus agency partners: Fabindia (2014 - 2020) Kavasa Studio (2004 - 2014) LOWE (2000 - 2002) XANSA (1999 - 2000)- Won awards at Independent Shorts, Los Angeles 2022 and Tagore International Film Festival 2022 for Directing Short film ‘Game’- Headed full-service in-house advertising teams, external advertising partner relations and campaign producers for Fabindia 2014 - 2020- Redefined Creative Strategy to make Fabindia relevant for a new generation of consumers- Nominated for Transformation Program 2016-17, in recognition of outstanding contributions and playing a critical role in realizing Fabindia's vision
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Founder, Brand HeadMw Consultants Nov 2020 - PresentNew Delhi, Delhi, India -
Senior Manager, Brand & MarketingFabindia Overseas Pvt Ltd Mar 2014 - Nov 2020New Delhi Area, India -
Art PracticeArtist Aug 1999 - Oct 2020New DelhiCOLLABORATIONS & RESIDENCIESInvited to participate in Group Shows in New Delhi, Pune Biennale, Goa, Kochi, Gangtok and Chennai. Invited by Lalit Kala Akademi to artist residency program in Gangtok and awarded studio in the artist complex at New Delhi. Invited by One Asia Project, Auroville, to create a collaborative installation at India International Center, New Delhi. EXHIBITIONS• ‘Wings of Change’, Kala Care, The American Center, New Delhi• National Art Festival, Gangtok, Sikkim, Lalit Kala Akademi, New Delhi• Group exhibition at Kerkar Art Complex, Goa• 'Revisiting the Lotus', exhibition by Apparao Galleries, Aman Hotel, New Delhi• 'On the Edge', Group Exhibition, Ayatana, Pune. Curated by Subodh Kerkar• Mohor Pune Biennale, Group Exhibition, Tilting Art Gallery, Pune• Installation at ‘Ek Sutra’ by One Asia Project in collaboration with Qalamkaari Creative Calligraphy Trust at India International Center, New Delhi• 'Urbane Reflections’, Gallery Ragini, New Delhi• United Art Fair, Pragati Maidan, New Delhi• ‘Small is Big’, A Group Show of ontemporary miniatures, Durbar Hall Gallery, Kochi, Kerala• Group Show, Arpana Caur Gallery, New Delhi• Group Show by Six Young Artists Arpana Caur Gallery, New DelhiCOLLECTIONSLalit Kala Akademi, New DelhiUnited Art Logistics Pvt. Ltd.Private CollectionsFEATURESFirstCity magazine cover storyArt & Deal magazineThe Hindu -
Creative ConsultantSelf-Employed 2004 - Mar 2014New DelhiKey Clients: Swarovski, VLCC Dubai, Giovani, OCM, afaqs!, Burlington, California Almonds, Kavita Bhartiya, Aman Bagh Organics, Hindustan Times, First City Magazine, FCML Interiors.Key ProjectsAnchored and delivered cross-disciplinary projects by collaborating with partners and hiring external resources.• Conceptualized and Art Directed fashion, interior, product and conceptual shoots for Swarovski, FCML, Giovani, OCM, California Almonds and shot backstage at WIFW.• Swarovski: Creative direction, production and planning of show windows for Pan India retail outlets• Giovani, OCM, Burlington: Seasonal Advertising Campaigns • VLCC Dubai: Coffee Table book concept and design• Aman Bagh Organics: Brand Identity and Packaging Design for a homegrown organics brand • Adaptive UI Design for multiple websites and apps.• Consulting Creative Head at Kavasa Studio (in partnership with Fashion photographer Hemant Khandelwal). -
Design EducatorNift, Nia, Amity University 2004 - 2007New DelhiFACULTY & JURY MEMBER NIFT Delhi, NIA, Amity University• Fashion Communication - NIFT, New Delhi• Communication Design - Amity University• Design & Advertising - National Institute of Advertising
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Senior Art DirectorMullenlowe Group 2000 - 2004New DelhiConceptualisation and Art Direction for print campaigns, television commercial scripts, communication material and photo shoots.Select ClientsNestle, Maruti Suzuki, Dabur, LG Electronics, Xerox, Delhi Govt., Woodland, Luxor, Sony Ericsson and Parker. -
VisualiserXansa, Visionworks 1999 - 2000New DelhiDesign for external and in-house projects in Web, Advertising and Design. Co-ordination with creative team, copywriters, programmers and client servicing.
Mukta Wadhwa Skills
Mukta Wadhwa Education Details
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Digital Marketing And Analytics -
College Of Art, Delhi University(Applied Art)
Frequently Asked Questions about Mukta Wadhwa
What company does Mukta Wadhwa work for?
Mukta Wadhwa works for Mw Consultants
What is Mukta Wadhwa's role at the current company?
Mukta Wadhwa's current role is Founder, Brand Head, MWC.
What is Mukta Wadhwa's email address?
Mukta Wadhwa's email address is mu****@****ail.com
What schools did Mukta Wadhwa attend?
Mukta Wadhwa attended Indian School Of Business, College Of Art, Delhi University.
What skills is Mukta Wadhwa known for?
Mukta Wadhwa has skills like Art Direction, Creative Direction, Advertising, Concept Design, User Experience, Photography, Brand Strategy, Creative Direction, Marketing Campaigns, Branding And Identity, Brand Awareness, Outdoor Advertising.
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Mukta Wadhwa
India2gmail.com, genesiscolors.com
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