• Lead comprehensive market discovery efforts for major company wide initiative involving multiple market stakeholders to drive informed market prioritization & develop supporting communication materials• Facilitate ongoing function-wide showcase to present & spotlight projects & achievements to foster collaboration & encourage cross-functional engagement• Transform complex & ambiguous ideas into cohesive narratives & ecosystem maps, bridging connections across organizational elements & delivering compelling stories tailored to diverse business units & categories• Partner cross functionally to shape innovation project strategies & design roadmaps that deliver business value• Establish & implement a systematic framework for managing & preserving business operations documentation• Capture, document, & synchronize essential processes, operational KPIs, & achievements across teams, fostering streamlined operations & strategic alignment on a monthly, quarterly, & annual basis• Facilitate team dialogues to establish standardized operating procedures & refine team workflows for enhanced efficiency• Collaborate on the Team Building Committee, orchestrating engaging activities & devising innovative strategies to promote cross-functional exposure among employees within the organization

Natural Diamond Council (NDC) / Regeneron mAB / The Hershey Company (Reese’s, KitKat, PayDay)• Built & maintained client trust as the main point of contact, providing strategic insights & delivering media recommendations informed by consumer survey data (Nielsen-MRI), historical media data tied to purchase data (IRI) & marketplace insights• Developed & implemented internal operational processes to onboard new business accounts (budget flow, planning timeline, project tracker, better ways of working, roles & responsibilities)• Guided cross functional team in translating client goals into strategic media solutions ensuring consistency across all media plan elements• Led a team of 2 by providing comprehensive training, creating promotion roadmaps, & empowering junior members with tools & support to take ownership & lead projects

Mountain Dew / SHOWTIME• Planned & presented media recommendations to client team by translating objectives into strategic solutions• Generated dynamic media budget scenarios aligned with broadcast years, leveraging marketplace trends• Fostered seamless integration & execution across all workstreams through collaborative efforts with internal & external inter-agency teams• Directed budget flow with precision, ensuring accuracy & timely execution of media plans• Managed workload distribution to junior team members, offering expert training & guidance

Ocean Spray• Led the development & presentation of media strategy recommendations for new product launches, evaluated media performance for optimizations, & supervised team accuracy on client-facing documents

Maybelline• Delivered actionable recommendations based on insights & marketplace trends, presenting emerging opportunities across print, TV, & digital media channels, while also orchestrating precise budget oversight & ensuring proactive client updates

Pepsi• Oversaw bi-weekly budget control process to maintain accurate budget allocation• Executed comprehensive analysis of demographic, competitive, & consumer data to inform communication planning for new campaigns• Cultivated strong relationships with cross-functional & external teams to ensure seamless execution of media plans• Provided training to Assistant Strategists on media planning fundamentals while delegating & overseeing all quality checks

SONIC Drive-In.• Developed & managed localized media plans for SW & NW markets (TV, Radio, Digital, Social, OOH)• Conducted consumer behavior research & identified touchpoints relevant to SONIC Drive-In for bi-weekly perspectives• Mentored trainees, providing expert guidance through the media planning process

Rotation 1: Kohl’s (National) - Media Planning/StrategyRotation 2: New Business / Internal Marketing

Eggland’s Best (National)