Mukul Kumar Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

United States

- Led brand marketing efforts and created captivating layouts using Figma and Adobe Suite that resulted in a visually compelling brand identity and publication, respectively, that resonated with the target audience, as evidenced by positive feedback from over 500 readers.- Coordinated closely with artists and writers, fostering effective collaboration to ensure timely submission of all content which reduced content production timelines by 2 weeks, resulting in increased productivity while maintaining high standards of quality and creativity.- Played a vital role in developing Anhad’s brand, amplifying its recognition, and ensuring brand consistency across all editorial and promotional materials.- The impactful layouts and visually appealing design contributed to improved reader satisfaction, strengthened brand loyalty, and increased overall brand awareness for Anhad Magazine, solidifying its position as the leading non-profit publication in its niche.

California, United States

- Co-founded and launched a dynamic, sustainable bamboo toothbrush company on January 18, 2022, strategically employing thorough market research and analysis to identify and understand the target audience's needs, preferences, and values, allowing for a tailored brand positioning and messaging strategy.- Developed a compelling story and mission statement that resonated with environmentally conscious consumers, effectively communicating the company's commitment to sustainability and its unique value proposition.- Employed a comprehensive brand strategy, including impactful logo creation, consistent brand colors, and visually appealing packaging, to create a strong and recognizable brand presence in the market- Led and executed social media strategy and curated content aligned to brand guidelines for Instagram, Twitter, and Tik-Tok to garner upwards of 10,000 engagements over a 3 months time.

Los Angeles, California, United States

- Played a pivotal role in redefining and refining the brand identity, while ensuring alignment with the established brand messaging, which improved customer perception and engagement by aligning the brand identity with the target audience's preferences and expectations.- Developed and executed a comprehensive social media strategy, encompassing creative conception, design, and production of engaging content to consistently increase brand visibility and drive results.- Increased lead generation on Instagram by over 100%, expanding the reach of accounts by over 1,500%, boosting engagement by over 1,750%, and growing the follower base by 5% compared to previous months, in just over 2 months’ time.- Transformed the brand strategy by leveraging data-driven insights from Instagram, ensuring that content resonated with the target audience and drove meaningful engagement, positioning the company for future growth and expansion.

Ucla

- Communicating with prospective students of the Fully Employed MBA program by answering inquiries, forwarding messages, and providing information as needed- Collaborating with 4 other student assistants to handle various projects assigned including applicant verifications via Slate- Exhibiting a high degree of discretion related to safeguarding confidential information- Processing and filing 150+ confidential documents through Adobe Acrobat

Los Angeles, California, United States

- Assisted in audit planning, documented audit procedures, and stayed up-to-date with current laws and regulations to ensure all deadlines were met- Researched and interpreted novel topics including Crypto assets that have no authoritative guidance to assist the team in deducing accounting treatment- Collected and conducted analytical review of PBC reports and various audit documents for 15+ clients- Utilized Microsoft Excel extensively and performed various operations within Excel (XLookups, Pivot Tables, Advanced Filtering, etc.)

Ucla

- Played a key role in the Bruin Marketing and Advertising Team as both a designer and head of marketing, contributing to the success of the team's projects which include attracting a record number of new talent to the team, as well as placing 2nd in the Regional AAF competition in 2022.- Actively participated in the rebranding process, ensuring the brand's visual elements and messaging aligned with the client's objectives and target audience.- Collaborated with cross-functional teams, including strategy, creative, and media, to develop comprehensive and effective campaigns for high-profile clients, including Tinder and Meta’s Quest, as part of the American Advertising Federation (AAF) competition.- Contributed to the development of plans books by designing visually appealing sections and creating impactful visual mockups to showcase campaign concepts and strategies.

- Assisting in the formation of the alliance between campus administrators and student leaders to advocate on state and federal education policies- Promoting the voices of over 250,000 students, staff, and faculty at the University of California system- Campaigning and advocating for numerous policies that would be in the students' best interests as well as participating in GOTV efforts- Lobbying State Assembly Members remotely via Zoom to push for UC Budget demands

Business Economics

- 3.74 GPA - South Asian Coalition, External Director - Bruin Marketing and Advertising Team, Designer + Marketing Co-Lead - Bruin.

High School Diploma