Dealing with farmers to solve their problem in field and guide him to Enhance the crop Production  Smooth running & quick data updation of the various IT-enabled systems  Daily Coordination with Dealer and Its Team to Enhance their productivity  Increasing the effectiveness of various initiatives to enhance productivity. To keep update on Market Intelligence i.e., competition policies, product placement, To handle defined project to increase Market Share and Brand Value of UPL Pvt. Ltd. To ensure field activities in terms of assisting dealers in planning & carrying out the same.