As Senior Copywriter at Policy Bazaar, I spearheaded the creation of CRM copies and developed over 50 ads across Facebook, Google, YouTube, and chatbot formats, enhancing customer engagement. I also played a key role in conceptualizing and executing 360-degree campaigns for insurance products. By experimenting with innovative creatives and diverse communication strategies, I successfully increased click-through rates (CTR) by 10%. Additionally, my content strategies drove higher customer engagement, raising cost per lead (CPL) by 7%, contributing to the overall success of the campaigns.

As a skilled storyteller and scriptwriter, I was able to craft sale-driven ad copies for their Facebook and YouTube ads that really resonated with their audience. In fact, my creatives and copies helped increase Sanfe's sales by a whopping 25%! One of the keys to achieving these results was setting clear brand guidelines that informed all of our advertising efforts. In addition, I was responsible for coordinating with two separate agencies to produce the ad shoots. I reviewed and edited the shoot concepts and scripts, and made sure that the agencies understood the "big idea" behind each shoot. I also developed strategies for newly launched product campaigns and created engaging product packaging content. One of the things I enjoyed most about this project was ideating and strategizing for in-house ad shoots and Influencer's Campaign Ads Shoot/Scripts. As someone with a passion for storytelling and script writing, I was able to create compelling ad copies that had an average click-through rate of 2-3%. Overall, I'm really proud of the results we achieved and the impact my storytelling and scriptwriting skills had on Sanfe's bottom line.

As a marketing specialist, I have experience in creating advertisements across various platforms including newspaper print advertisements in Times Group, billboard advertisements, product deck and marketing deck, website content, emailers, SMS, and WhatsApp messages, product packaging, Amazon A+ content, and YouTube videos. In addition, I have experience in creating offline FOFO and COCO store branding. One of the projects I'm particularly proud of was creating a campaign video for International Menstrual Hygiene Day 2022, called "Badlav Ka Phela Kadam," as well as a campaign video for International Women's Day 2022, called "Together We Rise." For both videos, I was responsible for the ideation, scripting, and storyboarding. By leveraging my skills in visual storytelling, I was able to create compelling campaigns that resonated with our target audience and helped drive awareness and engagement.

As a copywriter with experience in social media marketing, I have created engaging copies and concepts for various brands including Nestle Munch, CIF, Imperial Blue, and Dabur Shilajit Gold. For Nestle Munch, I developed social media copies and concepts that showcased the product's delicious taste and encouraged audience interaction. For CIF, I crafted copies and concepts that focused on the brand's cleaning power and effectiveness. In the case of Imperial Blue, I created social media copies and concepts that highlighted the brand's premium and sophisticated image. Lastly, for Dabur Shilajit Gold, I developed copies and concepts that emphasized the product's natural and holistic benefits. By leveraging my skills in crafting compelling and effective copies, I was able to create engaging social media content for each of these brands and help them connect with their target audiences.

As a content strategist and creator, I have worked with various brands to develop engaging and effective content. I have created and strategized content for Bajaj Auto Finance Ltd., Muthoot Fincorp, and Pebble Official's #MomsSays campaign. For Bajaj Auto Finance Ltd., I created content that focused on the brand's financial expertise and customer-oriented approach, which helped to build trust and credibility with their audience. For Muthoot Fincorp, I developed content that emphasized the brand's reputation for reliability and ease of use. In the case of Pebble Official's #MomsSays campaign, I developed the concept and executed the content strategy, which included user-generated content and influencer collaborations. By leveraging my skills in storytelling and content creation, I was able to create a successful campaign that resonated with the target audience and generated engagement. Additionally, I have created and strategized content for Socially India, helping the brand to increase their online presence and build a strong social media following. Through my experience in content creation and strategy, I have helped these brands to connect with their audiences, build trust and credibility, and drive engagement and conversions.

As a versatile writer and content creator, I have worked on various projects, including video advertisements and social media content. I have served as a Writer and Director for the Cure Wash Video Advertisement and the Mental Health Awareness video "It's okay to start again." For both projects, I developed the concept, wrote the script, and directed the final product. I also worked as a Copywriter for Dr. Rita Dev, a Hindustani classical singer, creating engaging content that showcased her talent and expertise. In addition, I have created content for various social media accounts, including those of Dr. Rita Dev, Wood & Dough, Kayasiddhi, Drugless Health Care Centre, Cure Wash, and Child counseling. By leveraging my storytelling skills and expertise in content creation, I have helped these clients to build a strong online presence, connect with their target audiences, and drive engagement.