Mukul Agarwal Email & Phone Number

Noida, Uttar Pradesh, India

• Creating and executing marketing campaigns to drive engagement from target accounts, including demo requests, content downloads, digital property visits, and social media interactions• Orchestrating virtual events such as webinars, fireside chats, and panel discussions to ensure high levels of engagement• Executing partner marketing initiatives to expand brand visibility and define target profiles, enhancing overall engagement• Generating buzz at sponsored events to attract maximum visitors to Newgen’s booth and other promotional properties• Updating website content and messaging to align with current market trends• Devising digital advertising strategies with effective messaging and targeting across platforms to amplify brand reach• Analyzing and presenting engagement stats and market trends at the account and contact level, and designing and executing curated ABM campaigns• Enabling our inside sales team with calling scripts, ABM messaging, drip campaigns to get the meetings• Training new marketing hires as part of the orientation program• Managing and guiding resources to help achieve their goals for assigned marketing campaigns

New Delhi Area, India

Hyderabad

Whishworks (now Coforge) is a software cum product based company specialising in System Integration, Big Data and B2B tech-products. Here I have worked on FastCollab (a product by WHISHWORKS) which is an online B2B Marketplace to help small and medium businesses outsource services like Travel, Payroll, Accounting, Recruitment, HR and Insurance. I was majorly involved to promote our online website cum product and retain / engage the end users. My major responsibilities included: • Lead Generation – Getting as many sign-ups of Corporates possible on our website. • Product Management – Gather insights from active users, study competitor products and suggest improvements in our product.• Managing Google Adwords, Analytics and CRM • Executing and managing online campaigns and branding through social networks & email marketing• Building online community to attract new customers and retain present ones. • Ensuring effective Content generation for website, blogs, social posts, flyers, sales brochures etc.• Organising offline events and promotional activities to reach out to our target audience • Regular product demos via online or at client location• Managing team of skilled workforce to execute marketing plans more effectively. • Responsible for Employer Branding activities and Corporate Communications• Co-ordinating with SEO agency to ensure smooth execution of plans and keeping track of Google rank and Alexa rank.

Hyderabad

ArthaYantra is not only India's but Asia's largest platform for Online Personal Finance Planning. At ArthaYantra I am able to widen my horizon as Digital Marketer for:● Social Media Marketing/Campaigns● Search Engine Optimization (Onsite, Offsite)● Email Marketing & Affiliate Marketing Campaigns● Article writng & Content generation for Inbound Marketing● Generating promotional content/material for Outbound Marketing● Research work - Got published in Newspapers● Website Design Consultation

Dwarka, New Delhi

Worked on Brand Positioning of the Company and improving Customer Relationships

Pgdm, Marketing

Activities and Societies: Member of Enactus, an International Not-for-Profit organisation.

Bachelor Of Technology (B.Tech.), Computer Science And Engineering

Activities and Societies: - Founded “Literary Club”. Gave it a successful presence at top national institutes, and successfully organized.