Mukund Rajasekhar Email & Phone Number

Responsible for developing and launching products that will help increase driver utilisation and earnings

Led Product initiatives for Rapido's foray into 4 wheeler mobility services( Cabs ). Worked extensively on GTM and service specific features.

Handled and launched multiple projects during my stint as Lead PM on the New Initiatives team at Rapido. Some key projects :- Rapido Rentals ( Self drive bike rentals available in select cities) - Monetisation at Rapido ( Ads on our parent commuter app ) - Integration with Public Transport ticketing platforms ( to provide First mile and last mile commute options)

Greater Seattle Area

Collaborated with Microsoft teams and multiple corporate partners to identify industry best practices for AI, highlight issues in AI implementation, and recommended an ethical implementation framework of AI at Microsoft and in Microsoft’s partner initiatives

Greater Seattle Area

•Delivered a comprehensive product marketing strategy to the Amazon Echo global sales and marketing team•Tested effectiveness of Echo marketing content and strategies across multiple audience segments (A/B testing) including measuring customer engagement across channels, and product features; resulted in a 14% increase in customer purchase intent and 11% increase in Echo feature awareness•Launched market feasibility studies to determine the most effective digital marketing platforms (YouTube, Facebook, etc.) for Echo products; recommendations were documented for future implementation•Led cross-functional efforts to identify customer survey best practices; created standard operating procedure to eliminate dependency on market research time and reduced turnaround time to 25% of standard

Analyzed market research to propose strategic changes to portrayal and inclusion of women in Google marketing

Mumbai Area, India

Operations Manager (February 2016 – July 2017)Reported directly to the CEO of the company. Responsible for all day to day operations of StyleCracker including marketing, seller onboarding, customer service and technical support• Reduced marketing spends by more than 60% while maintaining web traffic and monthly sales numbers• Led a team of department heads to increase team productivity and to streamline company processes and operations • Conceptualized and implemented a campaign to increase single week sales by 400% • Recruited a customer service team and trained them to handle customer queries Business Head – StyleCracker Product (July 2016 – November 2016) Responsible for the product division that designs in house and outsources manufacturing• Led the research and development for phase 1 of the project and finalized the product range • Led negotiations with 5 vendors to procure products at competitive prices

Mumbai Area, India

City Manager, Amazon India Franchisee Project and Manager of Key Client AccountsEnabled the company to acquire more market share through aggressive expansion and price competitiveness• Onboarded 180+ sellers that added more than 25000 unique listings to the Amazon platform • First person from a team of 120+ across India to bring onboard 2 sellers exclusively to the Amazon platform• Exceeded yearly FBA(Fulfilled by Amazon) seller onboarding targets• Trained the employees of the Bhopal office and led them to meet sales targets post city launch • Mentored new employees at the Mumbai office and trained them on company systems • Piloted a project for creating training videos that were used to educate sellers across India about Amazon

Sultanate Of Oman

International Assignment (Muscat, Sultanate of Oman) (May 2013 - December 2013)Part of sales and marketing team to secure projects for the company’s manufacturing facility at Sohar, Oman• Worked with senior management and brought in projects worth more than 50 million USD• First GET to be sent overseas from L&T Heavy Engineering.Well Stimulation Equipment Design and Fabrication (July 2012 - April 2013)Supervise a manufacturing facility and ensure timely completion of the project • Managed a fabrication shop with 30 workers to deliver heavy engineering equipment worth INR 90 Crores on time

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: MBAA ( Student Body) Executive Vice President of Operations I Fritzky Leadership Fellow I "Inside the MBA".

Bachelor Of Technology (Btech), Mechanical Engineering

Activities and Societies: General Secretary & President - Society of Automotive Engineers