Managing advertising performance metrics product strategy with a focus on attribution and conversion metrics. The Amazon Ads team owns Amazon products that help advertisers reach audiences across desktop, mobile, connected/streaming TV through Amazon's broad portfolio of properties and partners.

Board member and leader of the Marketing Committee. I work with WMC to further expand the footprint of the organization with the community through omni-channel marketing and emphasizing previously untapped media outlets where choral arts patrons can be reached.

I have the pleasure of leading a diverse, cross-functional team of product managers that own Comscore's digital and social products for audience measurement across desktop/laptop, mobile, and connected TV (CTV) devices.My team and I guide the evolution of our Media Metrix Multi-Platform and Video Metrix Multi-Platform suite of products across dozens of global markets as they continue to deliver industry-leading audience insights on content viewing and social platform engagement for the advertising ecosystem with granular demographic and psychographic target profile behaviors.

I have the pleasure of leading a cross-functional team of product managers that own comScore's audience analytics products for digital advertising, behavioral/attitudinal measurement, and segmentation measurement across desktop/laptop, mobile, and over the top (OTT) devices.My team and I guide the evolution of our flagship Media Metrix Multi-Platform suite of products across dozens of global markets as they continue to deliver industry-leading audience insights on the advertising ecosystem and the online behavior of people with targeted demographic and psychographic profiles.

I led a globally dispersed team of product managers that owned comScore's audience analytics products for digital advertising, behavioral/attitudinal measurement, and segmentation measurement products across desktop/laptop and mobile devices.My team and I guided the evolution of Media Metrix Multi-Platform, Mobile Metrix, MobiLens Plus, Ad Metrix, Plan Metrix, and Segment Metrix in 44 global markets as they delivered industry-leading audience insights on the advertising ecosystem and the online behavior of people with targeted demographic and psychographic profiles.

I led a team of product managers that own comScore's syndicated advertising, behavioral/attitudinal measurement, and segmentation measurement products. By guiding the activities of the cross-functional teams of sales, marketing, production, and technology, my team and I guided the evolution of Media Metrix Multi-Platform, Mobile Metrix, MobiLens, Ad Metrix, Plan Metrix, Segment Metrix, and comScore MRI Fusion. They continue to deliver superior intelligence on the advertising ecosystem and the online behavior of people with targeted demographic and psychographic profiles.

As the owner of comScore's syndicated display advertising and segmentation measurement products, I guided the activities of the cross-functional team of sales, marketing, production, and technology. The products I owned, Ad Metrix, Plan Metrix, and Segment Metrix continue to deliver superior intelligence on the display advertising landscape and the online behavior of people with different demographic and psychographic profiles.

Led a team of consultants to analyze market data of readers and present recommendations to the executive team regarding market segmentation and advertising positioning. The presented findings were used by the Chief Revenue Officer to acquire new advertising accounts for The Huffington Post.

I was part of the Global Product Marketing team for coronary core products. For the summer, I worked with the team managing stents, balloons, and guide wires and helped Abbott research and understand a particular market segment of growing influence. I directed major primary market research to both examine hospital administrator purchasing habits as they related to Abbott’s products and develop a framework to understand the administrative customer ahead of Abbott's upcoming product launches.

Responsible for product marketing and product management of low density parallel NOR flash. Product management included pricing determination, forecasting, and P/L responsibility. Product marketing consisted of creating marketing collateral, determining strategies for product growth, and implementing those strategies by interfacing with both the sales team and customers.I drove growth in revenue and profit for low-density flash in 2007 and 2008 by managing new business opportunities in GPS and Bluetooth markets.

Created dynamic and robust analysis tools in Excel to track and display product pricing and shipment trends. Automated Executive Staff Meeting reports in Excel using Visual Basic programming. Led ISO 9001:2000 audit teams and established internal audit reporting methodologies that were critical to achieving corporate ISO certification.

Built logistics databases to track consultant engagement metrics associated with space systems contracts. Developed survey databases to collect and report statistical data from clients for internal performance analyses.