Hello, I'm Muliadi, and I proudly serve as the CTO at Sirclo, a place where my passion for technology and retail converge. I'm also the founder of ICUBE, an agency that has become an esteemed Adobe Solution Partner in the Asia Pacific. My 20-year journey in eCommerce has been more than a career; it's an ongoing commitment to elevating the customer experience in an ever-changing digital landscape.What excites me most is the transformative power of omnichannel strategies. I believe that understanding the customer's journey is the cornerstone of innovation in the complex landscape of modern retail. With every project I've been a part of, from internationally recognized brands like TOMS Shoes and Rayban to local mainstays like Kawan Lama Group and The Body Shop, I've focused on crafting seamless experiences that resonate on a personal level.The 2020 merger between SIRCLO and ICUBE was a milestone that reaffirmed my belief in the power of collective intelligence. Now, as SIRCLO’s Chief Technology Officer of Enterprise Solutions, my role isn't just about technology—it’s about enabling a team of dedicated professionals to redefine the very essence of retail.Surrounded by immense talent, I'm inspired daily to continue this journey. Together, we're adapting to change and driving it, one customer experience at a time.