Mike has launched and operated DTC ecommerce businesses for brands including Anheuser-Busch, Browning, Balance Bar, Casio, Caterpillar, CLIF, Coca-Cola, Crayola, Cuisinart, Ford, GlaxoSmithKline, Guinness, Hershey’s, Igloo, Johnson & Johnson, Kellogg’s, KitchenAid, Kraft, Krups, Pentax, Ping, Samuel Adams, and many more.Mike served as President and member of the board of directors of BrandShop (formerly SureSource, sold to Blue Acorn iCi in 2019), leading strategy and execution of all facets of digital commerce for a $100MM DTC ecommerce provider. Mike also joined the Board of Directors of ecommerce platform AmeriCommerce, with 5000+ merchants and transacting over $1B annually, and served in that capacity until the sale of AmeriCommerce to Capital One.Mike founded Analog Commerce as a DTC ecommerce consultancy, and repositioned the firm into a full-service DTC ecommerce provider after recognizing that existing outsourced DTC providers were too expensive and complicated to work with for the majority of household CPG and durable goods brands.
Listed skills include E Commerce, Online Marketing, Strategic Partnerships, Marketing Strategy, and 20 others.