Mike Mullen Email and Phone Number
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Mike has launched and operated DTC ecommerce businesses for brands including Anheuser-Busch, Browning, Balance Bar, Casio, Caterpillar, CLIF, Coca-Cola, Crayola, Cuisinart, Ford, GlaxoSmithKline, Guinness, Hershey’s, Igloo, Johnson & Johnson, Kellogg’s, KitchenAid, Kraft, Krups, Pentax, Ping, Samuel Adams, and many more.Mike served as President and member of the board of directors of BrandShop (formerly SureSource, sold to Blue Acorn iCi in 2019), leading strategy and execution of all facets of digital commerce for a $100MM DTC ecommerce provider. Mike also joined the Board of Directors of ecommerce platform AmeriCommerce, with 5000+ merchants and transacting over $1B annually, and served in that capacity until the sale of AmeriCommerce to Capital One.Mike founded Analog Commerce as a DTC ecommerce consultancy, and repositioned the firm into a full-service DTC ecommerce provider after recognizing that existing outsourced DTC providers were too expensive and complicated to work with for the majority of household CPG and durable goods brands.
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Co-Founder And Managing PartnerAnalog Commerce Jul 2019 - PresentWestport, Ct, Us★ Analog is the fastest, easiest, most flexible way for brands to sell directly to consumers through their own web sites ★Building, scaling, and growing an in-house Direct to Consumer (DTC) operation is complicated, expensive, and fraught with risk. Outsourced providers are expensive, with initial out of pocket costs ranging from $250K to $1MM+. And most outsourced options come with 3-4 year contracts, even as the landscape of digital commerce today is changing faster than ever. Analog is a full-service DTC ecommerce provider offering a headless commerce engine that enables ecommerce on a brand's web site through a simple addition of code. We manage all payment processing as merchant of record as well as inventory forecasting, tax compliance, fraud controls, and PCI compliance. We also handle all fulfillment and customer service, and do this all through a unique "Inventory Purchase" retail model, where there are no upfront out of pocket costs to the brands.
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Investor/Advisor/Acting CioUsmedic Feb 2019 - PresentWarr Acres, Oklahoma, UsOur programs provide protection, cost containment and equipment performance reporting and analytics, tailored to fit each partner’s unique needs. We are focused on the healthcare market, including; surgical centers, clinics, hospitals, dental offices, skilled nursing facilities and laboratories throughout the United States. USMEDIC is headquartered in Oklahoma City, Oklahoma. -
Head Of Edc (Experience Driven Commerce)Blue Acorn Ici Nov 2021 - Jun 2022Charleston, South Carolina, Us -
Managing PartnerDtccommerce.Com Jul 2015 - Jul 2019DTCCommerce.com | DTC Advisory services
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PresidentBrandshop (Formerly Suresource) Dec 2011 - Jul 2015Led private equity-owned digital commerce service provider with 200+ headcount and clients including Casio, Coca-Cola, Crayola, Cuisinart, Ford, Hershey's, KitchenAid, and PING. Offered creative and technical services, marketing services, fulfillment, and customer service. Mike served as President and member of the board of directors of BrandShop (formerly SureSource), directing strategy and execution of all facets of digital commerce including strategy and design, demand marketing, technology, customer service, and fulfillment. Mike was instrumental to the acquisition and integration of two online retailers, a competing digital commerce service provider, and one of the Internet’s pioneering shopping cart platforms.www.brandshop.com
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Member, Board Of DirectorsBrandshop (Formerly Suresource) Dec 2011 - Jul 2015Served on board of private equity-owned digital commerce service provider alongside private equity stakeholders, ShopNBC Chairman Randy Ronning, and company Chairman and founder Todd Holson.
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Member, Board Of DirectorsAmericommerce (Acquired By Capital One) Sep 2011 - Oct 2014Beaumont, Texas, UsJoined the Board of Directors of AmeriCommerce (2012, 2013 Inc. 500) subsequent to 2011 acquisition of Americart, with a combined 5000+ merchants and transacting over $1B annually. Served in that capacity until the sale of AmeriCommerce to Capital One in October 2014. -
AdvisorCapital One Jan 2006 - Aug 2011Mclean, Va, UsIdentified target and led acquisition of privately-held Americart in 2006. Recruited professional management team. Facilitated spinout of Americart concurrent with the 2007 acquisition of SureSource by private equity firm Veronis Suhler Stevenson and acted in advisory capacity until sale of Americart to AmeriCommerce in 2011.One of the Internet's pioneering ecommerce services, Americart was founded in 1996. Americart offered an early online shopping cart service, remote cart checkout, and buy now buttons for merchants selling from basic html sites and later blogs and content management systems. -
Vice President, Ecommerce And MarketingSuresource (Now Brandshop) 2002 - 2011
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Online MarketingFry'S Electronics (Outpost.Com) 1998 - 2002Cyberian Outpost (later Outpost.com) was an online vendor of computer hardware and software, and was one of the first successful online retailers. CybOut was founded in 1994 by Darryl Peck and announced its IPO in 1998. In 1997, Money Magazine rated the site as "best online retail site" and "the best computer equipment site", placing it among giants like PC Connection and Amazon.com.Outpost.com raised $2.7 million in venture capital in 1997, and claimed 25,000 visitors per day and 1.3 million customers. It secured another $22 million in private equity financing in 1998, and $70 million from its IPO. Revenue was $355MM in 2001, the year that Outpost.com was acquired by Fry's Electronics.
Mike Mullen Skills
Mike Mullen Education Details
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Parsons School Of Design - The New SchoolDigital/Multimedia And Information Resources Design
Frequently Asked Questions about Mike Mullen
What company does Mike Mullen work for?
Mike Mullen works for Analog Commerce
What is Mike Mullen's role at the current company?
Mike Mullen's current role is Direct to Consumer (DTC) for CPG | $1B+ in DTC Sales for CPG Brands.
What is Mike Mullen's email address?
Mike Mullen's email address is mm****@****rce.com
What is Mike Mullen's direct phone number?
Mike Mullen's direct phone number is +120392*****
What schools did Mike Mullen attend?
Mike Mullen attended Parsons School Of Design - The New School.
What skills is Mike Mullen known for?
Mike Mullen has skills like E Commerce, Online Marketing, Strategic Partnerships, Marketing Strategy, Sem, Email Marketing, Web Analytics, Online Advertising, Strategy, Integrated Marketing, Seo, Affiliate Marketing.
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