Co-Founder And Managing Partner
Current★ Analog is the fastest, easiest, most flexible way for brands to sell directly to consumers through their own web sites ★Building, scaling, and growing an in-house Direct to Consumer (DTC) operation is complicated, expensive, and fraught with risk. Outsourced providers are expensive, with initial out of pocket costs ranging from $250K to $1MM+. And most outsourced options come with 3-4 year contracts, even as the landscape of digital commerce today is changing faster than ever. Analog is a full-service DTC ecommerce provider offering a headless commerce engine that enables ecommerce on a brand's web site through a simple addition of code. We manage all payment processing as merchant of record as well as inventory forecasting, tax compliance, fraud controls, and PCI compliance. We also handle all fulfillment and customer service, and do this all through a unique "Inventory Purchase" retail model, where there are no upfront out of pocket costs to the brands.