I am a highly motivated, passionate, digital-first pharma client services professional with over 20 years of expertise in creating innovative campaigns, transforming brands and driving engagement, conversions and positive ROI. These forward-thinking campaigns have always been executed in an integrated approach leveraging omnichannel best practices. I have a solid background in pharma mar-tech system implementation for SaaS platforms incorporating complex data ecosystems which buttresses my omnichannel acumen and tactical implementations. I am now interested in how new immersive technologies like Augmented Reality (AR) can revolutionize DTC/HCP engagements.My ability to take a unique lens to strategic brand goals is a key differentiator in how I approach solving KBQs while building trust with clients and internal teams. As a progressive innovator, often I am at the forefront of innovation: implementing and measuring CRM campaign ROI going beyond the campaign including sales call volume and data from the larger ecosystem of tactics in the early aughts. My Team was the first in the industry to launch sales rep selling on native iPad for Otsuka in 2010; and then as iPad SME for Janssen (Xarelto, Zytiga, Invokana) launch brands.I have an excellent track record of exceeding KPIs, driving ROI and ultimately converting marketing engagements into verifiable Rx lift. Most recently the omnichannel marketing efforts executed for Alvesco contributed 65% of the overall market share performance. We also achieved a 70% penetration rate on our multi-faceted HCP email list using targeting, testing and a specialty content approach using data and insights.Our team secured a $4mm AOR engagement win for Covis, relaunching their flagship brand Alvesco through my stewardship and leadership. This is illustrative of how the teams I lead win business and grow accounts organically. The first agile scrum process at Eveo was launched after the successful 100% on-time delivery rate for three launch brands at Janssen leading to the award of “Top Agency for 2012 recognized by the Invokana Team directly from my leadership. Many times in my career I have been asked by management to lead prominent accounts due to my leadership and performance.Skills: Core Competencies I have developed over 20 years in Pharma: Leadership · Digital Innovation & Strategy · Omnichannel Marketing Strategy-Execution · Agile · Enterprise Stakeholder Leadership · SaaS Platform Implementation · Strategic-Tactical Planning · HCP Marketing · DTC Marketing · Revenue Growth · Analytics & Insights