Segment Lead - State And Canada
Current• Develop and oversee execution of comprehensive ABM campaign plans driving $1.1M pipeline within 3 months• Create marketing specialist development plans, report on progress, and provide dedicated coaching• Report regularly on progress towards business growth objectives to Executive Leadership• Cross-collaborate on persona specific content for each stage of the buyer journey• Proactively align budget investments with high-impact business objectives and target account outcomes• Apply data analysis skills to interpret Salesforce reports and make informed decisions that optimize impact• Design workflows in Asana to keep campaign goals on track