Stephen Mullen Email & Phone Number

Laguna Niguel, CA, US

Costa Mesa, California, US

• Leading all global footwear categories and teams for Vans.

Costa Mesa, California, US

• Led a comprehensive reorganization effort, successfully restructuring our teams by franchise rather than gender-based divisions. In this process, I effectively managed and guided over 20 individuals through the.
• The team I manage oversees all Lifestyle consumer touch points, from Pinnacle to Value Segments, and plays a pivotal role in driving over 85% of our brand revenue.
• I spearheaded the evolution of Vans franchise framework model, playing a hands-on role in its development and implementation.

Costa Mesa, California, US

• Built first cross functional business unit at Vans to focus on the Pinnacle/Energy consumer. Oversaw product budget, three-year product roadmap and category vision for OTW, Vans Premium, and Global Collaborations.
• Expanded our product capabilities by facilitating the onboarding of USA factory, enabling the creation of innovative new product expressions.
• Drove the Product team to Ignite the Old Skool ($1Bill Franchise) for two years through pinnacle collaborations and mainline iterations, paving the way for Lifestyle to Scale & Sustain.
• Consolidated three vulcanized builds into one premium expression, resulting in a product that seamlessly blends style and comfort (2024 = 1M Units).

Costa Mesa, California, US

• Grew the Vans Skateboarding business 3X to a $300 Million dollar business in three years.
• Developed 6 Icon Strategy with the Half Cab (+200%) - Top 5 Style and hit +300K pairs annually.
• Launched “The Lizzie” - First Women’s Signature franchise (300K pairs / $13 Million annually).

Costa Mesa, California, US

• Drove the product creation and merchandising for Vans Skateboarding product lines that not only fueled growth but also significantly enchased cultural relevance and demand for the brand.
• I prioritized athlete and the aspirational skateboarder at the core of all product decisions, ensuring that their needs & aspirations guided every aspect of our product development process.
• The decisions we made, teams I led, and the product we built successfully captured market share from industry giants and led Vans to being the global leader in Skateboarding.

Costa Mesa, California, US

• Influence and implement strategic category and range direction that meets the needs of our consumers as well as support our financial and growth objectives across Wholesale & DTC ($400M annually).
• Collaborated with Director of Sales to drive a healthy product portfolio across gender and category for Zumiez (+$50 Million).
• Selected by our ELT to lead the Global Skateboarding “pod” to drive product & brand excellence with the most aspirational consumer top of mind.