Ben Muller Email & Phone Number

United States

New York, New York, United States

- Managing team of direct reports across traditional Ad Ops and Platform Solutions specialists- Continued focus on project management and new client onboarding- Helping to expand agency capabilities in identity resolution, tag management, ad verification & brand safety measurement, and implementation of MMPs for app campaign measurement

- Contributing skills and leadership to expand our AdOps department in size (15 heads to 30+) and capability (Campaign Management to Platform Solutions)- Additional project management responsibilities: onboarding new clients and helping build workflow for internal Horizon identity solution (Blu ID)- Manage and onboard larger portfolio of clients and direct reports- New clients ranging from small and large budgets, in multiple verticals including entertainment, leisure, ecommerce, CPG, QSR, retail, real estate, healthcare, and fintech- Expand technical proficiencies to provide agency with additional capabilities for new business pitches- Proficiencies include Google Tag Manager (GTM)/Adobe Launch, Google Analytics 360, Campaign Manager 360 (DCM), social (Facebook Ads Manager, Snap, Twitter, TikTok), Mobile Measurement Partners (MMP: Branch, Kochava, Adjust, AppsFlyer, Firebase) and additional focus on privacy compliance (CMP use in response to GDPR/CCPA) and identity solutions (Horizon Blu ID, LiveRamp)

New York, New York, United States

- Continued management of digital ad campaign technical operations- Deeper exposure to HTML, CSS, and JavaScript languages (reading)- Activating client partnerships with martech companies; Including verification, location services, brand studies, native, contextual, affiliate, and more.- Assist in the creation of new team within AdOps department ("Platform Solutions") specializing in the activation of martech partner platforms.

New York, New York, United States

- Manage day-to-day operations of digital ad campaigns- Primary focus on 12+ direct response brands- Trafficking and reporting in Campaign Manager (DCM) ad server for direct and programmatic buys- Process management and technical communication with internal activation teams- Use of Google Tag Manager (GTM) to establish conversion tracking for DSPs (DV360/Trade Desk/MediaMath/Criteo/Dataxu/etc), Google Analytics, Social (Facebook, Twitter, Pinterest), and various adtech measurement partners

New York, New York, United States

Responsible for the post-planning activation of all digital ad campaigns for Universal Pictures

Manhattan, Ny

Screening original content before airing; Ensuring all content meets standards of individual Viacom networks, the FCC, and various independent organizations. Work directly with MTV & Nickelodeon Production, Standards, and Legal teams.

Hillsborough, Nj

Converting large data sets into valuable information for executive assessment; Healthcare market research and social scan; Excel data sheet and Powerpoint presentation development

Jersey City, Nj

Digital advertising: Organic SEO, PPC. Front end website & landing page design, customer acquisition & engagement, client project management via SalesForce, social media ad campaigns, email marketing campaigns, brand-specific custom blogging and press releases.

Bachelor'S Degree, Marketing

Activities and Societies: Marketing Club Executive Board (VP, Fundraising); Kappa Sigma Fraternity (Communications Chair, Sustainability.

Education record