Windesheim, ranked in the top three of best Dutch Universities of Applied Sciences, provides theoretical knowledge, hands-on experience through internships, projects in tandem with business partners, as well as workshops and guest lectures to set our bachelor students up for success. I teach in the domain of Business, Media and Law (bachelor level) in the following areas: 📢 Marketing communication & brand management🌐 Online marketing🚀 International business 📊 Macroeconomics In addition to teaching, I also coach students during their internships and bachelor thesis.

Teacher at the Marketing, Communication and Event management department for subjects: • English • Spanish • Economics• Marketing Study coach for adolescents.

• Support the European Leadership team with marketing initiatives to drive profitable strategic growth, ensuring a strong focus remains on the end-user • Develop impactful product marketing strategies that easily translate to various European regions• Lead the Product & Marketing team to support them in planning and setting priorities to achieve deliverables on time, within budget and in line with the marketing strategy• Identify insights, driving value proposition creation, defining (latent) need gaps, running advanced market research and working closely with NPD/R&D to deliver winning propositions• Create appropriate marketing tools and content per channel in alignment with the global brand strategy• Monitor commercial product performance per segment/channel/region to optimize product portfolio• Deliver high quality and consistent brand communication across all media outlets, including publications, websites, social networks, campaigns and event collateral

- Planning, co-ordination, budgeting, communication and evaluation of product development from concept to product launch. - Raw material sourcing for new product concepts- Initiate and supervise quality improvement processes. - Determine commercial strategy in the United Kingdom, Southern-Europe and New-Zealand in close collaboration with agents, key accounts and Commercial Director. - Pro-actively monitor market trends in patisserie and desserts.

- Organisation and implementation of marketing and marketing communication projects in Belgium and Luxemburg. - Co-ordination and development of mailings and publicity. - Compile statistics and reports based on market analysis. - Co-ordination of new product launches

Managing and developing product portfolio for key accounts (Southern Europe, UK, DACH countries and Scandinavia) NPD support – projectmanagement and implementation for new product launches. Co-ordination of packaging development. Identifying and researching new business opportunities based on customer and local market insightsLiaise between international sales, purchasing departments and production planning.

Responsible for the coordination of marketing activities, organisation for European trade shows, contact with dealers and office management, execution of product marketing plans, building and printing product collateral, advertising with trade publications and dental dealers,managing product promotional campaigns.

Several marketing activities with (potential) clients in Great Britain, Spain and France consisting of mailings and other advertising strategies. Workshops for Dutch and English universities on international job hunting strategies and cultural management differences. Publications in The Hobsons Careers in Europe Casebook. Research of application procedures and organisational culture in international non-profit organisations and in charge of writing a guide on this subject: “Looking for Work in International not-for-profit organisations” (ISBN 90-5896-054-4).