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Marketing Leader with over 15 years of experience leading teams to deliver innovative concepts, strategies, and solutions that fuel business growth. Expertise spans from startups to highly matrixed Fortune 500 companies. • Brings significant B2B Marketing expertise delivering data-driven, go-to-market strategies, and activating leading-edge concepts.• Mobilizes high-performance teams and grows businesses through demand generation, new product development, portfolio management, strategic partnerships, and M&A opportunities.• Utilizes exceptional relationship-building skills to energize teams, partner cross-functionally, and contribute at all levels within organizations.• Leads with an inclusive style that drives the highest level of collaboration and maximizes individual, team, and business outcomes.Industries Served ► Earth Observation, Geospatial Analytics, Aerospace, Healthcare, Industrial, Manufacturing, Education, High TechSkills & Expertise ► Demand Generation, Product Portfolio Management, B2B Go-to-Market Strategy, Marketing Technology, Strategic Partnerships, Mergers & Acquisitions, Brand Management, Product Marketing, Sales & New Business Development, Digital & Social Media Marketing, Sales EnablementStrengthsFinder Themes ► Woo, Ideation, Activator, Context, Futuristic
City Of Wayzata
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Mayor-ElectCity Of Wayzata Nov 2024 - Present
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Vice President MarketingEarthdaily Analytics Aug 2023 - PresentVancouver, British Columbia, CaI lead the marketing function for EarthDaily Analytics and EarthDaily Agro -
Head Of MarketingEarthdaily Analytics Apr 2021 - Aug 2023Vancouver, British Columbia, Ca
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Vice President MarketingEarthdaily Agro Mar 2022 - Aug 2023Maple Grove, Minnesota, UsI lead the marketing function for an earth observation, geospatial analytics growth stage company with a SaaS offering. Responsible for setting marketing strategy, design, implementation, and measurement of marketing programs to meet company revenue objectives. -
Global Marketing DirectorEarthdaily Agro Apr 2021 - Mar 2022Maple Grove, Minnesota, Us
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Head Of Marketing & Business DevelopmentQuantified Mechanix Nov 2019 - Apr 2021Eden Prairie, Minnesota, UsQuantified Mechanix is a healthcare startup serving post-acute care facilities with a new analytics Software as a Service (SaaS) offering for clients including Sanford Health and Allina Health. I lead marketing and business development for a new practice area that connects clients ‘clinical, financial and operational information to external data sources including CMS. Key Accomplishments:• Negotiated and managed embedded solutions software development and co-marketing agreement with IBM Analytics. • Shaped go-to-market plan for generating demand, including the creation of all sales collateral, microsite, case study, webinar series, social selling, and direct sales effort.• Led business development effort to generate new business. -
Director, Integration Management Office (Imo)Shutterfly, Inc. Feb 2018 - Oct 2019San Jose, Ca, UsI was selected by senior management for this role based on my marketing, business development expertise and industry relationships to pursue value creation opportunities following Shutterfly's acquisition of Lifetouch. I drove overall integration plans, shaped the communications strategy, and identified revenue-driving synergy benefits.Key Accomplishments:• Accelerated revenue growth from ~$160M to $200M+ in 18 months and delivered more than half of new customer growth in Q4 '19 as a direct result of integration efforts. • Introduced new product affiliate program to the Education marketplace resulting in a rapid market adoption of 5,000+ schools in the first year. -
Director, Marketing And Business DevelopmentLifetouch 2011 - Feb 2018Eden Prairie, Mn, UsI held progressive, director-level marketing, sales, and business development positions for Lifetouch, a $1 billion company. I led six direct reports, supported a field organization of 350 sales professionals, and managed programs, products, and incentives totaling $120 million. Lifetouch was acquired by Shutterfly in 2018. Key Accomplishments:• Directed cross-functional business team that developed and brought to market a revolutionary new technology achieving $150 million in sales. • Spearheaded the implementation of an enterprise customer satisfaction measurement tool that contributed to increasing account retention from 90% to 95%.• Designed strategy and marketing communications programs (branding, lead generation, advertising, sponsorships, events, digital marketing, social media) to advance the company's growth objectives. -
Partner | B2B Marketing Practice LeadThreebridge Solutions 2001 - 2011Philadelphia, Pa, UsIn this role, I launched a 15-person boutique consulting firm while serving as B2B marketing practice lead responsible for business development and relationship management of key accounts. ThreeBridge acquired M Squared Group in 2018.Key Accomplishments:• Orchestrated a growth strategy that propelled the company from a startup organization to generating $3 million in annual revenue. • Improved business outcomes for clients including Ecolab, United Healthcare, Cargill, Seagate, Tennant, and C.H. Robinson.
Andrew Mullin Skills
Andrew Mullin Education Details
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University Of St. Thomas - Opus College Of BusinessMarketing/ Management -
University Of Wisconsin-MadisonHistory / Political Science
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Shannon Leadership InstituteGraduate
Frequently Asked Questions about Andrew Mullin
What company does Andrew Mullin work for?
Andrew Mullin works for City Of Wayzata
What is Andrew Mullin's role at the current company?
Andrew Mullin's current role is B2B Marketing Executive ~ Vice President at EarthDaily ~ Advocate for the Business of Space & Earth Observation ~ Mayor-Elect of Wayzata.
What is Andrew Mullin's email address?
Andrew Mullin's email address is mu****@****ail.com
What is Andrew Mullin's direct phone number?
Andrew Mullin's direct phone number is +195248*****
What schools did Andrew Mullin attend?
Andrew Mullin attended University Of St. Thomas - Opus College Of Business, University Of Wisconsin-Madison, Shannon Leadership Institute.
What are some of Andrew Mullin's interests?
Andrew Mullin has interest in Social Services, Politics, Sailing, Golf, Food, Wine, Health.
What skills is Andrew Mullin known for?
Andrew Mullin has skills like Leadership, Marketing Strategy, Marketing, Strategy, Direct Marketing, Management, Strategic Planning, Sales, Product Marketing, Entrepreneurship, Business Development, Program Management.
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