Samantha Mullin Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

• Day-to-day client lead for 7 multi-million dollar brands across campaigns for both established drugs and those in advance of FDA approval within Oncology, Psychiatric, and Rare Disease space• Collaborate with Analytics, Biddable and Creative teams to determine annual budget recommendations and implementation of media plan, optimizations, analytics readouts as well as cross-channel POVs• Negotiate media buys and work with vendors to select tactics that align with brand goals and remain within campaign budget• Manage physician-level-data guidelines between client and vendors• Lead billing process from start to finish within company proprietary platform, resolving discrepancies and ensuring campaign is on track to meet full PO• Lead and train associates on day-to-day responsibilities, divide tasks to be accomplished, offer support and guidance in order to further their career development and industry knowledge

Philadelphia, Pa, Us

• Oversee the planning and integration of ad campaigns for 5 separate brands• Collaborate with brand leads, 3rd party vendors and creative teams to manage and enhance brand presence within the Pharma market across digital, print and on-site space• Negotiate media buys and work with suppliers to select tactics that align with brand goals and remain within campaign budget• Analyze campaign performance and implement new strategic initiatives to optimize brand awareness and increase ROI • Monitor and ensure that campaigns launch on time and contracted deliverables are met

Chicago, Il, Us

Strategy, Samsung account- Mobile team• Develop cohesive media strategy and tactical plans for 10+ multi-million dollar campaigns• Engage in a consumer-centric view while brainstorming strategic and creative go-to-market plans• Measure digital channel performance to recommend and implement optimizations mid-campaign• Conduct competitive research to provide audience insights• Daily monitoring and reporting of budgets, campaign timelines, pacing and creative assets• Regularly communicate with client to monitor campaigns as well as perform ad hoc requests

New York, Ny, Us

• Selected for national pilot program to receive extensive training in media advertising and planning• Build and maintain relationships with local and regional businesses by identifying and resolving business needs and goals• Develop personalized digital marketing plans for clients, incorporating video advertising across multiple media channels to establish brand identity and recognition• Collaborate with marketing and research departments to identify clients’ target audiences (geography, psychographics, demographics) and corresponding cable networks/digital platforms to reach intended audience• Regularly participate in off-site training to expand knowledge of new advertising products and research tools