Matthew Mullins Email & Phone Number

Lombard, Il, Us

Renue Systems stands out in the hospitality industry with 30+ years of expertise in deep cleaning, aiding Housekeeping and Facility Managers. Our proprietary techniques, specialized equipment, and dedicated, certified staff ensure a hassle-free, superior clean every time. As an Avendra-approved vendor in North America, we guarantee satisfaction with transparent pricing and no need for micromanagement. Trust us to elevate your guestrooms and public spaces to pristine conditions, enhancing daily operations and guest experiences.

Madrid, Es

Many hotels encounter the challenge of losing direct bookings to OTAs, which sometimes redirect potential guests to their competitors. I assist these hotels by offering data-driven digital media and Metasearch advertising strategies, enabling them to secure more direct bookings and drive increased RevPAR (Revenue Per Available Room).At Amadeus, we leverage our unique proprietary data in tandem with the latest innovations in digital media, including Google Demand Generation Ads. This integration enables us to create highly targeted advertising campaigns. Google Demand Gen harnesses the power of AI to analyze customer behaviors and preferences, optimizing ad placement across multiple channels like Google Search, YouTube, and various partner networks. This approach ensures that our ads are not only reaching the right audience but also delivering personalized content that resonates with them, thereby enhancing engagement and conversion rates effectively.Powering AI’s predictive patterns and feedback loops with proprietary hospitality data is becoming increasingly important in a cookie-less world, where predictive analytics are overtaking personalized tracking to achieve results. Those that don’t adapt will be left behind.

Madrid, Es

Many hotels face challenges with losing direct bookings to OTAs on Metasearch sites like Google, TripAdvisor, Trivago, Kayak, and others. I have assisted over 200 hotels in addressing this issue by enhancing their visibility to guests searching for their properties and positioning them as the most straightforward option for direct booking, offering an attractive alternative to using OTAs.

Madrid, Es

I manage a $7+ million dollar portfolio of hundreds of hotels on the west coast.I help them maximize their revenue through strategic guidance in how they acquire customers.I specialize helping hotels maximize visibility and revenue on Google, Kayak, TripAdvisor, and Trivago Metasearch. Help decrease friction of the guest booking journey through making the website, booking engine, promotions, digital media, and email marketing a seamless experience.I help hotels utilize business intelligence products to make better rate strategy decision, increase corporate/consortia business, and drive traffic to where the most potential guests are rather than guessing.

With a diverse portfolio across the United States, Europe, Asia, and Australia, is a leader in global business development and investment. We target seasoned investors, entrepreneurs, and growth-focused professionals, excelling in strategic business and digital media innovation.We mentor talented individuals constrained by corporate limitations, guiding them to launch successful part-time online businesses. This not only opens additional income streams but also enriches their lives with flexibility and fulfillment.Our aim is to showcase our global business acumen, online success, and mentorship, creating wealth and opportunities for professional and personal growth worldwide.

New York, Ny, Us

Acquired by Amadeus and role changed to CSM on Jan 1st 2021.Managing a portfolio of 140+ Hotel Properties I specialize in increasing Revenue Production using data driven business intelligence solutions to develop a revenue optimizing strategy to increase bookings growth across my entire portfolio.Accomplishments:-2017 Rookie of the year-2018 & 2019 Circle of Excellence Recipient-2020 - Recognized as Top Performing Account Manager and Achieved 93% of Renewal Goal despite pandemic and a 59% company decline.Review all bookings data source reports to identify areas of revenue attrition and formulate a timed strategy to get back in rate parity, and stop bookings losses. I am successful by utilizing deep analytics with historical bookings and future booking data to reverse revenue losses by identify the areas causing revenue to share-shift to other less profitable channels.- assist in developing Online Travel Agent (OTA) strategies to maintain hotels Parity.- Analyze GDS Production, on monthly & quarterly basis for Groups and Management Companies to identify areas of decline and opportunities for growth from corporate and travel agent bookings.- Recommend, review, negotiate optimized mix of CONSORTIA and Travel Management Company (TMC) agreements to drive increased corporate travelers and new corporate RFPs. - Review Mobile, Desktop and Tablet Revenue to find more ways to increase online bookings at a lower acquisition cost.- Analyze Website SEO and Analytics strategy, to maintain page 1 main paid keyword and organic placement. - Review the guest journey including the website, PPC, DRM, CRM, Facebook ads, and promotions work together to form a cohesive strategy.- Work with Google, TripAdviser, Trivago, and Kayak to maintain best practices in driving Metasearch bookings.- I review Booking Engine Analytics to optimize setup based on traffic patterns and behaviors.-Help with correcting OTA Rate Parity issues that cause OTA delisting and revenue declines.

Schaan, Li

Run store including logistics, marketing, sales, strategic development, and training. Achieved #1 in Western Region and #2 in North America for 2015 at 120.8% of forecast sales. Presidents Club 2010 ranked #4 (#1 in Western Region) and Master’s Club 2011 ranked #19 in North America (out of 330 Account Managers) setting new records for the Hawaii territory. Recognized for efforts by General Manager of Hilti North America. Increased revenue by 212% in 2009 in a down year for the company and the economy through developing new relationships.Helped to develop an omni-channel approach through implementing the click and collect system, promoting e-commerce sales, and mobile ordering utilization.

Found opportunities in the employee incentives market for in tourism, healthcare, and auto industry. Utilized Salesforce as a CRM and collaboration tool to drive business results. Developed a team of 12 independent contractors from the ground up averaging $2 million in revenues per year from 2009-2012.

Orlando, Fl, Us

Built the curriculum still used to this day to equip marketing agents to be persuasive, confident, and connect with people. Coached multiple agents that qualified for the million-dollar sales presidents club helping the Pacific Islands district rise to #1 in the North America. Personally created $1,442,005 sales volume in 2007. One of only 2 in Hawaii Region to earn Million Dollar Sales Club 3 years in a row (2005, 2006, 2007). Worked B2B side in landing new marketing opportunities. Was proactive part of landing Expedia account. Partnered with Outrigger hotel chain to mutually increase revenue through referral program.

Bachelor'S Degree, Entrepreneurship/Entrepreneurial Studies

Associate Of Arts (Aa), Business Administration And Management, General