▪ Led successful IT infrastructure transformation, optimizing network design, data centre setup and cloud integration.▪ Secured software donations, enabling digital growth & and operational efficiency. Reduced IT project management costs.▪ Strategically planned and oversaw office shifting projects, improving aesthetics and functionality, and increasing employee satisfactionand productivity.

* Directed and developed a high-performing team of 150 through comprehensive social media training.* Led a team of 6 fundraisers, effectively supporting the donor relations department.* Guided volunteers in fundraising activities, managed finances, and collaborated with board members to cultivate new donor opportunities.* Spearheaded the complete website redesign and launch within 4 months, fostering improved user experience and brand presentation.* Crafted compelling newsletter marketing copy and presentation materials for impactful communication of special projects.* Executed strategic competitive analysis to identify and leverage market advantages.* Elevated brand awareness through SEO optimization, engaging web design, and attractive print/media collateral.* Cultivated a distinct brand identity and tone for all company communications, ensuring consistent messaging.* Orchestrated diverse marketing and community events, including fundraisers, tournaments, walks, and a nationwide competition.* Planned and coordinated logistics for fundraising events, securing resources, venues, and staffing.* Secured positive media coverage by actively pitching press releases and securing publications in local and national outlets.* Collaborated with prospective donors to acquire corporate sponsorships and launch matching gift campaigns, exceeding funding goals.* Investigated grant opportunities aligned with organizational objectives and spearheaded application preparation and submission.* Created engaging online fundraising campaigns on social media, utilizing compelling content to attract new donors.

<>* Developed and implemented a data-driven marketing plan for 2018, increasing website traffic and public awareness of Sabaq's cause.* Led the analysis and execution of marketing strategies encompassing Social Media, SEO, website content, offline engagement, and media outreach.* Successfully launched Sabaq Lite, an offline solution bringing educational resources to rural Pakistan.* Secured partnerships with Federal government schools and colleges to expand Sabaq's reach.* Developed and implemented comprehensive business development strategies, including SMS campaigns, offline video sales, fundraising events, and public relations initiatives.<>* Managed and optimized Sabaq's social media presence across Facebook, Google Plus, Instagram, and Google Analytics.* Crafted and published engaging content for social media, website banners, and regular platform updates.* Spearheaded the creation of impactful videos and documentaries promoting education in Pakistan, including campaigns for major national holidays and social initiatives.<>* Collaborated effectively with sales and business development teams to align marketing efforts with overall goals.* Partnered with the video production team to develop Sabaq documentaries, TVCs, and student case studies.* Cultivated strong relationships with news channels, newspapers, and ad agencies to secure media coverage and execute advertising campaigns.

<>* Led and executed comprehensive social media marketing campaigns, managing day-to-day activities, strategy development, content creation, and platform optimization.* Produced engaging and consistent content for social media platforms and website updates.* Collaborated with graphic designers for visually appealing print and publishing materials.* Conducted trainings on social media marketing and digital marketing strategies for staff across 4 regions.<

Ensured service excellence by establishing and enforcing clear organizational standards, leading to improved customer satisfaction.Stayed ahead of industry trends by attending trade exhibitions, conferences, and meetings, gaining valuable insights and building relationships.Developed strong analytical skills by preparing reports, collecting, analyzing, and summarizing information to inform strategic decisions.Expanded business opportunities by managing pre-sales, communication, and business development activities for HP, Microsoft, and other value-added products in Islamabad.Identified profitable segments through in-depth market research, uncovering new potential clients and businesses to drive sales growth.Streamlined project execution by specifying power supply requirements and configurations, ensuring efficient product setups.Managed logistics and event participation by coordinating pre-show and post-show activities at trade shows, and organizing monthly and quarterly marketing and community events.Increased revenue and motivated larger deals by creating effective sales strategies to promote advertising offerings.

Delivered data-driven insights: Measured and reported on marketing campaign performance, identifying strengths and weaknesses to optimize future efforts.Empowered leadership: Provided strategic support and detailed analysis for senior leadership, enabling them to identify and pursue new business opportunities while consolidating existing ones.Boosted brand awareness: Managed marketing communications, public relations, and government affairs, strengthening program outreach and maximizing the impact of branding initiatives. Collaborated for product success: Partnered with product development teams to optimize product specifications, ensuring better market fit and user experience. Expanded customer base: Launched new products and optimized business strategies to capture new customers and diversify offerings.Market-driven approach: Analyzed consumer behaviour and market trends to inform email and advertising campaigns, ensuring ongoing relevancy and effectiveness.

Assisted social workers with home evaluations and wellness visits, ensuring comprehensive assessments and client well-being.Provided direct support to clients and facilitated client support groups, fostering empowerment and fostering connections.Actively participated in meetings, training courses, and conferences, continuously expanding my knowledge and skills in serving vulnerable populations.Conducted client interviews to collect essential data and accurately update case records, contributing to informed interventions.Connected clients with accessible community resources, meeting their basic needs and promoting self-sufficiency.