As a data-driven Marketing Manager, I am deeply committed to maximizing ROI and ROAS across key digital advertising platforms such as social media, Google, and Amazon. With more than 4 years of dedicated experience in performance marketing and e-commerce management, I have effectively overseen advertising budgets in excess of $7 million. My strategic and analytical approach has consistently propelled substantial improvements in brand visibility, lead quality, optimal CPA, and sales outcomes.Key Achievements:Performance Marketing: I've managed over $7 million in ad spend across platforms like Meta and Google Ads, achieving a 30% increase in contact rates and significant enhancements in lead quality, all while sustaining high ROI and ROAS. With my team, we've navigated the complexities of ad fatigue on Meta through continuous creative innovation, rigorous testing, and strategic optimization.Campaign Optimization: In collaboration with my team members, I closely monitor and refine keywords and campaign strategies on Google Ads, ensuring the acquisition of top-quality leads at the most efficient costs. This teamwork has been instrumental in maintaining our campaigns’ effectiveness and reach.E-commerce Growth: I led the launch of our company’s inaugural e-commerce platform and a new brand, which, through data-informed strategies, escalated annual online sales from $15K to over $250K within two years. Our collective efforts also streamlined the platform's operations, slashing shipping times by 70%.Beyond Digital Marketing: My adaptability extends beyond marketing; I thrive on supporting and enhancing cross-functional team efforts across IT, finance, and sales operations. By fostering a collaborative environment, I help implement innovative solutions that drive broader business improvements.