Led brand marketing and advertising efforts for Trippaya’s travel services, driving significant growth and engagement. Key responsibilities included:• Strategized, created, and managed content and designs across social media platforms (Facebook, Instagram, Twitter), building a loyal audience and enhancing customer engagement.• Developed and executed a comprehensive Social Media strategy, boosting brand awareness, optimizing marketing initiatives, and driving increased… Show more Led brand marketing and advertising efforts for Trippaya’s travel services, driving significant growth and engagement. Key responsibilities included:• Strategized, created, and managed content and designs across social media platforms (Facebook, Instagram, Twitter), building a loyal audience and enhancing customer engagement.• Developed and executed a comprehensive Social Media strategy, boosting brand awareness, optimizing marketing initiatives, and driving increased sales.• Spearheaded advertising campaigns that generated consistent revenue growth, contributing to monthly profits of approximately $33,000. Show less

As the Head of Media Buying at DPM Agency, I played a pivotal role in shaping and executing high-impact media strategies that drove significant business outcomes for our clients. Key contributions included:• Led the media buying department, overseeing the end-to-end execution of digital advertising campaigns across platforms like Google, Facebook, Instagram, Snapchat and programmatic networks.• Spearheaded the development of data-driven strategies that optimized ad spend… Show more As the Head of Media Buying at DPM Agency, I played a pivotal role in shaping and executing high-impact media strategies that drove significant business outcomes for our clients. Key contributions included:• Led the media buying department, overseeing the end-to-end execution of digital advertising campaigns across platforms like Google, Facebook, Instagram, Snapchat and programmatic networks.• Spearheaded the development of data-driven strategies that optimized ad spend, resulting in a substantial increase in client ROI and campaign performance.• Directed a talented team, fostering innovation, ensuring best practices, and continuously improving workflows to meet evolving industry trends.• Collaborated closely with account managers, creatives, and analysts to ensure alignment and deliver integrated marketing solutions that met and exceeded client objectives.• Negotiated strategic partnerships and secured premium inventory, enhancing brand visibility and delivering superior value for our clients. Show less

Led the media buying department at Servix Agency, driving the strategic planning, execution, and optimization of digital advertising campaigns across multiple platforms. Key achievements and responsibilities included:• Managed and optimized a diverse portfolio of ad campaigns, delivering high ROI and exceeding client expectations.• Developed and implemented advanced media buying strategies, leveraging data analytics to refine targeting and maximize ad spend efficiency.•… Show more Led the media buying department at Servix Agency, driving the strategic planning, execution, and optimization of digital advertising campaigns across multiple platforms. Key achievements and responsibilities included:• Managed and optimized a diverse portfolio of ad campaigns, delivering high ROI and exceeding client expectations.• Developed and implemented advanced media buying strategies, leveraging data analytics to refine targeting and maximize ad spend efficiency.• Collaborated with cross-functional teams to ensure seamless campaign execution, from creative development to final performance analysis.• Negotiated and secured premium ad placements, resulting in improved visibility and brand awareness for clients across various industries.• Mentored and guided the team, fostering a culture of continuous learning and professional growth. Show less

As the sole media buyer at iCaseStores, I manage and optimize all advertising campaigns across Facebook and Instagram. My role involves creating and executing data-driven strategies to maximize ROI, drive traffic, and increase sales. By analyzing performance metrics and audience behavior, I continuously refine our campaigns to achieve the best possible outcomes for the brand.