Overall responsibility of Amex’s merchant business in the UAE that included managing a team of merchant relationship executives to acquire and set-up new merchants, business development, managing merchant relationships and overall management of Amex’s relationships with UAE acquiring banks.

Directly responsible for supporting the development and implementation of new card acquisition strategies for all products across the Middle East and North Africa via cost effective marketing programmes.

Managing all cardholder & establishment services issues directed to the office of the President & CEO

Member of the team responsible for setting up the franchise in Saudi Arabia as Public Relations Coordinator before being promoted to Center Director in less than a year.