Munaf Mojib Chowdhury Email & Phone Number

Dhaka, Bd

Bangladesh

2021 has been a year of achieving a lot of personal milestones for me but none bigger than finally starting the organization that is closest to my heart. Introducing Ekshathe Foundation! Ekshathe Foundation is a social enterprise working towards helping rural communities of Bangladesh.Ekshathe's Green Village Initiatives is a signature project through which we are helping transform the lives of rural people and solve real life challenges in a sustainable manner to help Bangladesh become a developed nation by 2041.I look forward to discussing with all of you how we can work together to bring about sustainable development, climate action and be part of building the Bangladesh for the future generations. https://ekshathefoundation.org/

Based In Dhaka

I've over 15+ years of experience in different fields of marketing and online businesses. My career span comprises of working at MNCs, tech startups, advertising agencies, international internet solutions providers and cofounding a failed startup venture. I help out businesses who might need some help in setting up marketing campaigns, communication strategies, brand plans, streamlining online businesses and/or getting the best out of their resources.

Bangladesh

Leading Httpool Bangladesh operations

Dhaka, Bangladesh

Httpool and all subsidiaries of Aleph Group Inc. are coming under the #onebrand Aleph. Globally all of Aleph's subsidiaries will be operating as a single brand. Immensely proud to be part of the global trailblazing group of digital resources.

Dhaka, Bangladesh

I've keen interest in the startup community and have started as a Member of Bangladesh Angels to try and add more value to the startup ecosystem of Bangladesh through mentor-ship and investments.To join me and others around the world, please visit www.bdangels.co and leave your details under "Join us". If you want to have a discussion with me on startups, feel free to ping me.

Dhaka, Bangladesh

Dhaka, Bangladesh

I was assigned the role of leading business development for ADA in Bangladesh late 2020 to focus more on driving overall company revenue growth. As the key revenue driver for the company in Bangladesh, I work with regional practice heads, Bangladesh leadership team members and their teams to help each of them achieve their individual business targets.I work very closely with the Country Director to ensure all countries KPIs and chased and hunted down by the end of the year.At ADA, my expertise has increased my horizon into data driven digital marketing even more than before and helped me understand how various businesses can be benefitted by digital transformation and building their data science capabilities. As an effort to share my digital and data expertise, I often appear in key marketing and digital events happening across the country representing ADA and myself as an expert in this field.

Dhaka, Bangladesh

I've taken up this role to disrupt the advertising industry of Bangladesh through outcome based advertising and to help get better ROI of clients' advertising spends. This is a quest to beef up the traditional digital advertising industry in Bangladesh with analytics and data.Key Achievements:• Achieved ~ 40% growth of net revenue in 2019 compared to 2018 • Achieved 4X growth of new clients in 2019 compared to 2018• Successfully rolled out BI and Acquisitions business lines in Bangladesh market for ADA• Formed partnership with a leading digital advertising agency in 2019 to launch ADA Fusion in Bangladesh market• Helped the company to be PAT positive in 2019 by being conscious on revenue and expenses balance throughout the year• Won Bronze at BBF Digital Marketing Awards 2019 for Meenaclick in Best in Data & Analytics category after working with the client for only 3 monthsResponsibilities: • Lead the business development wing of ADA to drive business for all its products and services• Lead all pitches for the company coordinating with local team and regional team• Manage Agency Services client brands such as robishop, bdtickets, Meenaclick, XCeramics, Rakeen, Sheba.XYZ, WinIT, PlayHub and IPDC• Manage Acquisitions client brands such as bKash and AKASH DTH • Supervise the Digital Strategy team and coordinate with the Data & Analytics team• Work as the ADA BI Champion for the Bangladesh market• Help create BP and all management reporting including updates for group CEO, group COO, regional CoE team and Managing Director

Dhaka

Worked as the acting business head for Asiatic Digital. Handled some of the top clients who are at the center of the digital communication scene in Bangladesh.Responsibilities: • Lead the client servicing team for most of the brands in the company’s digital advertising department• Work as an Account Director for clients including Banglalink, Nestle, Marico, Igloo, Singer, Rangs Properties and other brands• Work for improving overall business process to increase efficiency of entire digital advertising wing including strategy, planning, creative, community management and client servicing teams• Work closely with other team leads to build capacity of the digital advertising wing in order to provide better technology based services to clients • Lead the overhauling of the entire operation process for improved services to clients.

Dhaka, Bangladesh

Explore the AdTech scene in Bangladesh.Responsibilities: • Lead the business and account management teams to fast pace company growth• Lead all partnership efforts and collaborations for business growth• Lead projects to find new avenues of increasing business

Gulshan 2, Dhaka, Bangladesh

Key Achievements:• Achieved over 400% growth in terms of Fashion category listers and 5X growth in terms of listings within 4 months in 2017• Achieved 4X growth in Fashion category liquidity within 3 months in 2017• Successfully rolled out expansion of nationwide retail presence project from 100 to 1200 outlets within 6 months in 2016• Brought down CPI cost of app campaigns by 50% within 4 months in 2016• Managed key partnerships with Opera which contributed to around 70% of mobile site traffic during most of 2016• Involved in the ekhanei Eidul Adha campaign “Virtual Haat Caravan” which won Grand Prix at Commwards 2015Responsibilities: • Lead one major category and supported another to meet business needs and overall company KPIs• Lead and managed both local and international partnerships with partners such as Opera, GP, Robi, Glispa, ClicksMob, Netcore, U2opia, Performance Revenues and Mobupps• Lead and managed a turnkey nationwide retail presence project• Analyzed business scenarios, kept right channels updated and explored new avenues to bring in sustainable business growth• Managed app marketing & ASO from Sep 2015 to Dec 2016• Managed all PR relations from Sep 2015 to Dec 2016• Presented marketing project updates to ASEAN sister concerns every year on behalf of the company• Used Google Analytics, App Annie, Appsflyer, XiTi, KeyWii, Jira, Social Bakers and other tools to always be data-driven and action oriented• Groomed teams with systematic PDP methods to maximize the output from individual resources• Played a pivotal role in improving operational flow among different functions and bridging execution team deliveries with management demands• Actively involved with all marketing video productions during my tenure at the company

Gulshan 2, Dhaka, Bangladesh

Key Achievements:• Received CEO’s Young Achiever’s Award 2014• Supervised QUBEE’s 4-year celebration activation which won Gold at Commwards 2014• Launched new website for QUBEE with SEO compatibility, social media integration, customized landing pages, Google Analytics etc. resulting in 300% increase of website traffic • Launched online lead generation process through QUBEE website & online ads• Launched QUBEE WiFi registration portal which was compatible with desktops, laptops and all types of handheld device browsersResponsibilities: • Worked as brand owner in charge of both Marketing Communication & Trade Marketing for QUBEE• Coordinated with all types of agencies (Creative, Social Media Management, Digital, PR, ATL Media, BTL) and production suppliers for all marketing activities• Managed marketing budget with great efficiency and accountability• Maintained online brand presence on owned, paid & social media• Planned & executed offline & digital campaigns with detailed campaign end analysis• Ran online ads on different ad networks and publishers• Prepared & coordinated all Email & SMS marketing • Prepared competitor analysis, CSAT etc. reports for internal stakeholders & shareholders• Coordinated with internal departments on special projects including product innovation• Launched several digital campaigns integrating automated SMS, Email, social media, online games • Tools used for digital marketing includes Google AdWords, Google Analytics, Facebook Ad Manager, Facebook Analytics, Agora Pulse, Social Baker, Survey Monkey, Mail Chimp & DNS Bulk SMS

Banani, Dhaka, Bangladesh

Key Achievements:• Launched the largest garment factory activation in the country with individual activities at almost 1000 factories engaging with over 500,000 garment workers in 4 months• That garment factory activation won Grand Prix at Commwards in 2014 Responsibilities:• Maintained client relations with Unilever Bangladesh, GSK Bangladesh & some other leading companies• Got briefs from clients & coordinated with all concerned departments• Coordinated with clients, all internal departments & third parties to execute activities• Prepared plans & pitched to clients• Actively involved with execution of all types of events and activation

Banani, Dhaka, Bangladesh

Responsibilities & highlights:• Created marketing & advertising plans to pitch for different brands• Trained sales representatives & brand promoters• Wrote ad copy, articles, press releases, scripts, brochure & booklet copy• Made the activation plan and supervised execution of Nokia Rural Activation 2010

Uttara, Dhaka

Responsibilities & highlights:• Created internet marketing campaign plans for USA & Canadian clients• Trained internet marketers• Generated database for client hunting• Gathered international clients for internet marketing services through simple cold calls

Banani, Dhaka

Responsibilities & highlights:• Cold, warm & hot called prospective clients for different calling programs• Trained new telemarketing recruits• Maintained contact with US clients• Maintained the CRM for campaigns• Had the highest ratio of cold call conversion to sales among team members

My responsibility as Freelance feature writer was to write articles and take interviews for Star Campus (a weekly magazine for The Daily Star).

I was a part time Phsyics and Chemistry teacher for Pre O Levels students.

Was the Physics Lab in charge for A Level students

I was the English Language and Biology teacher for O Level students

Data Science Ready, Data Science, Completed

Bachelor Of Social Science, Media And Communication; Marketing, 3.7

Activities and Societies: Art ClubEducation has always been for knowing new things. My major was Media and Communication and Minor was.

Bachelor Of Social Science, Media And Communication

Activities and Societies: Film ClubJust one semester at this university, but a very enlightening one.