Leading growth and data analytics at Pakistan's first digital real estate investment platform. DAO PropTech is an aggregator platform that solves for multiple challenges in the real estate industry by ensuring inclusivity, transparency, liquidity and accessibility of real estate for the masses. The platform takes inspiration from Web 3.0 tools to offer encrypted digital wallets, blockchain based property ledgers and an NFT marketplace, amongst others, to empower the common man to invest in real estate.

Responsible for digital platforms and innovation at Jazz• Exploring opportunities for Jazz in new domains/verticals, as part of VEON Group’s strategy• Responsible for performance marketing, Go-to-Market, growth, engagement and retention for B2C ecosystem platform (Jazz World) • Cost and process optimization through implementation of digital initiatives within the organization • Enhancement of digital portfolio through partnerships with leading international and national players• Utilize digital data analytics tools to gain valuable customer insights and improve campaign ROIs

Responsible for financial planning of fertilizer business, assessment of new projects and performance evaluation of associated dairy (Fauji Foods Ltd.) and meat (Fauji Meat Ltd.) businesses • Preparation and monitoring of annual financial plan and budget of fertilizer business • Evaluation of new business ideas for value maximization and mitigation of business risks• Performance reviews of Group companies to highlight business opportunities and gaps for Board• Provide high level operational and strategic overview on investments (Askari Bank & Foundation Wind Energy)• Part of the core M&A team for the organization (member of the team responsible for offloading of majority stakes of Fauji Foods Limited to the largest dairy company in Asia, Yili, and was successful in obtaining an attractive valuation for the company)

Managed the portfolio of mass market brand, Talkshawk, with over 30 million subscribers and USD 650 million annual revenue• Responsible for formulation and execution of the strategy roadmap and product value proposition for market share maximization of the portfolio • Built robust processes and campaigns with micro-segmentation, product development, sales channel, business intelligence and billing platform teams to ensure smooth product roadmap implementation• Aided in creation of go-to-market plans for ATL and BTL mediums• Worked on improving brand positioning through the analysis of brand health tracker and retail audit reports • Successfully launched and scaled a behaviorally new flagship product named Easycard

Carried out holistic planning and analysis of the GSM business as well as implemented the pricing strategy for the portfolio• Prepared rolling quarterly commercial forecast for revenue side of the business• Developed the commercial strategy plan encompassing an overall view of the business across a 3-year landscape• Tracked business performance parameters and monitored revenue and subscriber market shares of competitors• Assessed new business cases and pricing decisions• Revamped the financial forecasting model for quarterly commercial planning

Monitored the financial performance of the organization and analyzed it in the context of dynamic external environment • Prepared revenue trend, cost variance & KPI monitoring reports• Managed the monthly financial dashboards for reporting and performance management reports sent to Telenor Group• Designed and implemented Balanced Scorecard, presented to top management on a monthly basis

Responsible for accruals management and execution of procure to pay process and preparation of periodic KPI reports for visibility to the internal stakeholders.