Muneeb Ajmal Khan Email & Phone Number

Utrecht, Ut, Nl

Karāchi, Sindh, Pakistan

1. Owned the Go-to-Market for Malware Protection including naming, pricing, customer & marketresearch, messaging & positioning resulting in +$150,000 (111% goal achievement) in YRR within amonth of the launch.2. Informed the Product strategy & organization vision 2028 through a customer pulse survey that had+1000 responses & provided leadership insights into customer personas & painpoints. 3. Empowered Customer Success with refreshed battlecards for Cloudways Flexible based on updatedcompetitive benchmarking against 5 competitors.4. Partnered with Marketing & CS teams in the creation of marketing & sales enablement materialsincluding blog articles, landing pages, social media videos, one pagers & battlecards.5. Improved no server launch ratios by 21% through collaboration with CRO in creating a new customeronboarding,6. Assisted with the creation of Product - Product MRK SOPs & RACI to ensure coordinated cross-functional collaboration.

Karāchi, Sindh, Pakistan

Having had the opportunity to work with an incredibly talented team, I was able to achieve the following;1. Lead growth initiatives for a tier 2 add-on product by creating effective buyer personas & messaging through 25+ customer interviews & maintaining competitive intelligence on 4 main competitors resulting in 50% YoY growth to $1,000,000 yearly revenue.2. Managed a P2 (tier 2) product feature launch by executing a Go-to-Market (GTM) strategy by coordinating cross–functionally in the creation of launch assets resulting in 1000+ direct & measurable conversions and a 104% increase in per day adoption rates post launch.3. Developed communication strategies & supported 3 feature launches with cross-functional collaboration involving email MKT, social media, content, affiliates, paid media & community teams resulting in multiple customer appreciation posts for said features.4. Improve session-to-signup rates by 400% & session to conversion rates by 71% by A/B testing product landing page based on customer insights from interviews & Mixpanel.5. Conducted customer journey analysis and interviews to pinpoint causes of high add-on product churn. Discovered a critical drop-off point for new customers, contributing to a +10% churn rate. Identified a missing core feature as a key churn driver. Addressing the bottleneck and adding the feature led to a 5% decrease in monthly churn rates.6. Analyzed the needs of Marketing & customer success teams & conducted sales enablement in the form of internal communication of new features, positioning & messaging docs, Campaign briefs, & one pagers to provide teams with the tools, training, & resources needed to drive conversions.

Karāchi, Sindh, Pakistan

The Cloudways Trainee program was the opportunity that was most pivotal in my journey. Not only did I get to connect with and learn from some of the best in the industry, it also gave me the opportunity to learn about the day-to-day activities and the kind of skills required for each function of Digital Marketing.I learned a wide range of concepts, including;1. SEO keyword analysis and link building.2. How to create & utilize B2B marketing funnels for Content Marketing & tailor content to different stages of a buyer's journey.3. Product Marketing & how to effectively benchmark your product against competitors & create unique positioning & messaging.4. Making the most of Marketing analytics tools like Google Analytics and PowerBI & using this data to create marketing strategies.5. Writing effective Email copies & creating email campaigns.6. How to Analyse & optimize customer journeys.7. Identifying type of affiliates & creating affiliate funnels that drive conversions.An important aspect of this program was the opportunity to learn and grow with peers from diverse backgrounds. I was able to observe the unique talents of each individual, which was humbling and gave me a newfound appreciation for human potential.The most significant outcome of this experience was the solid foundation it provided for my marketing career. My most important takeaways were to always start from the customer's pain points and buyer's journey and position your product in a way that reaches the right kind of customer. By doing so, you will attract loyal customers who genuinely benefit from your product.

Karāchi, Sindh, Pakistan

This internship was where it all began, where my interest in marketing as a career was firmly entrenched. Although my designated role was that of a business development intern, my day-to-day tasks were more in line with a marketing analytics position. Each day, I extracted, analyzed, and presented data that tracked the day-to-day performance of the Pickups vertical. During this role, I;1. Formulated discount levels for Independence Day discount campaign resulting in a +50% increase in number of orders compared to the average.2. Performed Tableau analysis on order information of 25 days to determine conversion rates, failed orders ratio, Percentage of vendor failures as well as reasons behind vendor failures for Cash-on-Pickups initiatives.The final task of my internship involved a thorough analysis of Foodpanda, specifically the Pickups vertical, in which I attempted to highlight the main issues plaguing the vertical. I also presented three market-vetted methods used by other companies to deal with those issues.I learned a lot during this internship. Afterall, it was my first proper exposure to the corporate world. I learned that I really liked analysing metrics and finding issues and trying to find their solutions. However, it was also at this point that I learned that I wanted to do more than this. For the kind of person I was, I needed to be in a role that would be far more dynamic!

Karāchi, Sindh, Pakistan

At this point in my life, I was still exploring different professional fields and hadn't yet decided which career path to pursue.Thus, when I was presented with an opportunity to learn more about Supply Chain Management, I applied on the spot!During this program, we received instruction from seasoned professionals who walked us through the entire process of supply chain management. It was fascinating to gain a deeper understanding of the intricate processes that are implemented to ensure that goods can be exchanged efficiently and securely across different countries. This experience provided me with a valuable insight into the inner workings of a field that I had previously known little about and left me with a sense of appreciation for the importance of efficient supply chain management in today's global economy.

Karachi, Pakistan

In this role, I had to travel to the outer slum areas of Karachi to teach children from underprivileged backgrounds at the TCF school in that area. It was a humbling and beautiful experience to have the honor of instructing those students whose only difference from us was their underprivileged background. While some may have struggled with studying due to their circumstances, they were full of talent and aspirations, with some even displaying incredible artistic potential.One of the most rewarding aspects of this experience was reconnecting with one of my former students in 2022. He sought my advice on how to move forward with his consulting agency, and I was blown away by his business acumen and determination.This experience taught me a valuable lesson about the impact of starting points on humans. It was eye-opening to see firsthand how a disadvantaged background can have a profound effect on one's opportunities in life. However, it was equally inspiring to witness the resilience and potential of these young individuals. It reminded me that with hard work and determination, anyone can overcome their circumstances and achieve great things.