Corporate, B2B And Partnerships - foodpanda Pakistan:o Led the Commercials Corporate Accounts Team for foodpanda Pakistano Awarded the Leaderboard Award Q1 2024 – Most Recognized Peer-to-Peer Awardo Set the new ideology of one-window solution for the key clients in the corporate pantry businesso Responsible for effectively and efficiently managing the P&L of B2B Pantry Business nationwide.o Responsible for the growth in GMV, drive Margins, Basket Mix (SKU mix) and Credit Recovery on MoM basis sustainably.o Achieved an 8% margin, the highest nationwide across the Pantry Business.o Project Lead – Fresh Category: Developed a channel and penetrated the fresh business with key clients.o Project Lead – HoReCa Channel: Expanded the HoReCa portfolio by acquiring new clients and growing business with existing clients, in collaboration with the restaurant team.o Managed a diversified portfolio of HoReCa and O&I clients within the B2B Pantry Team.o Core KPIs included account acquisition and management, Basket Mix (SKU Mix) optimization, demand planning, stock liquidation, RFQs and quotations, credit sales and recovery management, and credit risk assessment.o Key clients: PMCL - Jazz, Lucky Motors - KIA, Pizza Max, California Pizza, Red Apple, Del Frio, and more.

Key Account Management Jun 21 - Apr 23 :o Panda of the Quarter Award for Q2 2022 o Top Performer for Non-Commission Revenue Q2, Q1 2022 and Q4 2021: outstanding achievement against Digital Ads (E-commerce Ads) targets and its revenue recovery.o Managed 135,000 + orders and PKR 175 million + GMV for foodpanda Pakistano Managed biggest portfolio nationwide for foodpanda in terms of GMV & Orders: Key Brands - Pizza Max, Red Apple, Delizia, Burger Lab, Ginsoy, Kaybees, Karachi Broast, Student Biryani and more.o Average revenue generation of PKR 3.5-4 million on monthly basis by selling Digital Ads (E-commerce Ads) - Featured Slotso Highest number of preferred partnership contracts signed nationwide for foodpanda Pakistan in 2021o Renegotiation Drive 2020-22: to renegotiate existing brands on higher percentage commissions, successfully completed for foodpanda Pakistan.o Project Manager: NCR, Pick-up vertical and Dine-In vertical for the whole South region o Founding member of business units: Dine-In, Pick-Up, Panda-Go, Panda-Pro, Panda Kitchens, and Panda Shops for foodpanda PakistanE-commerce - NCR (Digital Ads) Cluster Lead (South Region):o Assigned ad targets, managed revenue utilization, and ensured recovery across all account managers in 5 cities within the South Region.o Conducted training sessions for the Karachi Commercial Team on selling and negotiating E-commerce - NCR (Digital Ads) Featured Slots.o Proposed new model for NCR (Ads) with revenue erosion.Projects:o B2B Partnerships: supported B2B team for pantry acquisitionso Brand Expansion Plan: Delizia, Krispy2Go and Hanifia. o SKUs/Category/Product launch Plan: Delizia’s Donut Category. o Business Growth Plan through marketing mileages: RedApple, Kaybees, Foods Inn, Delizia, and Ginsoy o Part of initial launch of Panda Shop’s Commercial Team: KEY Acquisitions - PK Meat, Reckitt’s RBazaar, L’oreal Beauty Store, Chase, Dawn Bread, Continental Biscuits’ LU Mart, Hamdard’s Matab, and more.

foodpanda Karachi Acquisition Team:o Recipient of Shining Star Award – The Resilient One Award for outstanding performance in Sales and NCR in Q2 of 2021. Average monthly stats: PKR 2.2 Million CPC sold, 125% sales target and 180% onboarding target achievement o Recipient of Shining Star Award – Sense of Urgency Award for outstanding performance in Sales and NCR in Q1 of 2021. Average monthly stats: PKR 1.5 Million CPC sold, 125% sales target and 160% onboarding target achievement o Responsible for leads generation, new acquisitions and to manage the active inventory under North Zone.o Leading all promotional activities under assign territory like acquiring deals for campaigns and selling Featured Slots (Digital Ads - Ecommerce)o Zonal Growth Achievement: North became the strongest zone of the country with an average of 18000 orders per dayo Achieved 147% of my acquisition target in the year 2020 highest by any one in foodpanda PK Sales Teamo Signed 24 Strategic Accounts in the year 2020. Highest by any one in foodpanda PK Sales Teamo Some KEY Conversions are as follows: Creamello, AA Food Center, Dilpasand Sweets, Javaid Nihari, Meerut Kabab, and more.Expansion Zone Project: Jan21 - Mar21o Launched a completely new zone Orangi Town for foodpanda delivery in Karachi Pakistan. o worked on its order growth, accounts retention on the platform and the removal of price disparity from the menu.Re-Negotiation Special Project: Jul2020o for achieving highest impact ever in a single month of PKR 1.2 million in foodpanda Karachi RENO Team in the month July'20.o Highest Jump Ever in terms of commission % in the history of foodpanda PK RENO Project from 0% to 30% with Javaid Nihari.

• Representative of Pakistan Tobacco Company Limited (PTC) Limited • Part of the launch of Oral Nicotine Product Line “VELO Brand” of Bristish American Tobacco in Pakistan • Brand Ambassador of VELO Brand (Nicotine Pouch) introduced this product for the first time in the South Asian market.

• Reported directly to the Manager Logistics and the Trustees of Karachi Biennale Trust.• Handled the toughest territory of the exhibition with an achievement of Best Lead among all 7 venues.• Led the whole operational and the logistic teams at the Karachi Zoo (the 2nd biggest and the toughest venue for the exhibition KB19).• Solving all sorts of queries of the artists, administration of the Karachi Zoo, media related issues, and guiding visitors about the art work presented at the venue.• Successfully completed and fulfilled all the responsibilities given to me by the trust and achieved the Best Lead Venue Coordinator.

President of Rotaract Club of Karachi Sunset Millennium 2015-16 ,Vice President of Rotaract Club of Karachi Sunset Millennium 2014-15 ,Secretary Of Treasurer of Interact Club of Karachi Sunset Millennium 2014-15 ,Secretary Of Treasurer 2014-15 Southshore School Rotary Society ,Member of Interact Club of Karachi Sunset Millennium 2013-14 ,Member 2013-14 Southshore School Rotary Society.