Muneeb Farman Email & Phone Number

Managing ad spend for eCommerce, affiliate products and lead generation businesses.

Sunnyvale, Ca, Us

- Worked at Yahoo as an outsourced contingent BPO team member- Part of the Paid Search team, managing Google Ads campaigns- Promoted Amazon, Walmart, and other platform products on Yahoo websites within the gadgets niche- Focused on driving affiliate marketing strategies to generate commissions for the company- Gained experience in optimizing campaigns for increased conversions and revenue in the gadgets category, personal finance and insurance.

Satellite Beach, Florida, Us

- Managed a team of management consultants and led marketing and advertising projects across various sectors, focusing on digital advertising strategies.- Oversaw search arbitrage campaigns, particularly through Google Ads, to drive traffic and optimize revenue for gift industry clients.- Managed over $100,000 in daily ad spend, ensuring maximum ROI through precise bidding strategies and performance tracking.- Directed multi-channel ad campaigns, working across Google and other platforms to align with client objectives.- Continuously optimized campaigns by analyzing performance metrics such as CPC, CTR, and conversion rates, implementing data-driven adjustments.

Worked at Enfield based digital agency on ad campaigns management and Ad performance Reporting.• Running paid social campaigns for e-commerce store with 240+ physical stores across UK.• Running ad campaigns to bring leads for Auto industry client.

Oakland, Ca, Us

- Managed search arbitrage campaigns through Google Ads to drive traffic and promote products in the gift industry.- Optimized bidding strategies, ad placements, and keywords to maximize traffic volume while minimizing costs.- Analyzed and monitored campaign performance using key metrics like Ad revenue, CTR, CPC, and conversion rates to refine strategy and enhance ROI.- Worked closely with content and data teams to ensure ads aligned with target audiences and market trends.

- Provided senior supervision and strategic guidance to larger clients (£100k+/daily ad spend). Developed and implemented a new PPC strategy for a leading e-commerce company, resulting in a 30% increase in website traffic and a 20% increase in conversions. Advised a financial services company on their paid social strategy, resulting in a 10% increase in brand awareness. - Served as a key member of the Senior Leadership Team. Helped to set strategic direction for the Paid Media team. Led the team towards achieving client targets, fostering a culture of excellence. Supported and mentored the PPC and Paid Social Directors. Provided training and coaching to help them develop their skills and knowledge. Worked with them to identify and solve problems.- Collaborated with Directors to identify growth prospects for clients. Helped them to think outside the box and come up with new ways to reach their target audience. Negotiated better rates and secured new partnerships with media platforms. Took the lead in driving new initiatives and innovation within the Paid Media team. Developed and implemented new strategies, tools, and processes. - Managed google ads (£3million+ monthly ad spend) and facebook ads(£150k+monthly ad spend), analyzing SEO efforts, data analysis for E-Commerce store in Gifts industry. £12 million in Facebook Ad spend, Instagram, native ads campaign for US based company, brought 2,000 orders daily from 60+ geos – brought £50 million (Cosmetics & Beauty product – Whole Europe and middle east market, South America, Australia) 100+ E-Commerce Stores: Created complete Digital Marketing strategy including FB/ Google Ads, Criteo, Budgeting, running ads for more than 100 E-Commerce Stores. Provided marketing consultancy to Manchester based B2B client - Centre for Enterprise - Dept of MMU. Provided marketing consulting to Showmans Production, Morecambe based Events production company.

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Set up and managed PPC campaigns for a variety of clients, including small businesses, startups, and large enterprises. Researched keywords and developed bidding strategies to ensure that ads were seen by potential customers. Created compelling ad copy that resulted in high click-through rates. Tracked and analyzed results to identify areas for improvement and make necessary adjustments. Worked with clients to develop and implement PPC strategies that met their business goals.Stayed up-to-date on PPC trends to ensure that campaigns were effective. Increased website traffic by 20% through PPC campaigns. Generated $10,000 in sales from PPC campaigns. Helped a client achieve a 15% conversion rate on their website

Msc, Management And Consultancy

Mba