Muhammad Muneeb Khan Afridi Email & Phone Number

Riyadh, Sa

Riyadh, Saudi Arabia

Riyadh, Saudi Arabia

- Leading a team of 4 and responsible to build a profitable vertical “Like New” for a large-scale market in Pakistan with operational excellence- Revamped the entire category and Launched a new segment "Like New Speakers" to target a large entertainment hungry audience- Increased the G2N of the entire channel from 45% to 97% by implementing customer education SOPs and processes

Karāchi, Sindh, Pakistan

P&L owner for cost optimizations, special projects, and responsible to devise short-& long-term strategy of the portfolio worth PKR. 31 Bn

Karāchi, Sindh, Pakistan

- Won Rockstar Performer Awards for 2 consecutive quarters for improving the business efficiency and P&L health along with optimizing process- Conducted a profitability deep dive and increased the business profitability in Q2 by 38% which resulted in improving the subsidy usage by 13%- Identified growth opportunities through regular category deep dives and post mortem analysis and delivered exceptional business results

Karāchi, Sindh, Pakistan

• Led the portfolio of worth Rs. 2 Bn+ consisting of Cereals crops, Fruits & Vegetables protection chemicals and seeds (Inbred & Hybrid)• Responsible to deliver top and bottom line targets achievement for the categories and brands• Computed product costing and pricing after taking into consideration business targets and promotion policies • Planned and executed trade marketing activities with channel partners based on signed memorandum of understanding to achieve business targets• Effectively controlled and monitored budget for Marketing & Sales promotion activities• Managed multifarious stake holders and vendors to develop creatives, crop campaigns and communications for conventional & digital platforms• Liaison internal stakeholders; finance, sales, brands, supply chain to drive brands strategy and business objectives• Managed new product pipeline with (R&D) & digital transformation team to convert innovative business ideas into saleable products• Recruited & supervised 4 trainees for a research project on “Identification of Market Opportunities” for Hybrid fruits and vegetables seeds and successfully conducted trials across Pakistan to develop the product pipeline • Carried out customer, consumer, and market research to determine insights and market trends for future business strategy

Forecasting sales for Saudi Arabia, Algeria, France & Italy for 40+ Brands such as Augmentin, Seretide, Amoxil, Ventolin, Zyrtec, etc.• Designed and implemented an E2E CSC (End-to-End Customer Supply Chain) Analytics Dashboard on Power BI to find potential gaps in our core commercial cycle and strengthening business decisions based on key insights.• Designed In-Market or Sell-out KPI analytics dashboard to improve the performance of SKUs by understanding the behavior of "Sales Forecast Accuracy, Bias, and Spot-bias".• Assigned as a super user for “Statistical Forecasting in Machine Learning” project using SAP-IBP to predict actual market demand by sophisticated machine learning algorithms.

Responsible for planning sales demand for Algeria's local and Imported portfolio

• Generated baseline on Sell-in data within SAP APO-DP and improved forecast accuracy from 12% to 39%, and reduced bias by 2%• Presented Forecast Dashboard and coached the commercial team of 6 KAMs to understand business KPIs and improve sales performance • Coordinated in monthly Pre-DRM and DRM with the key stake holders to discuss their planned promotions, targets, and build the market intelligence in forecast to produce better sales accuracy and optimum closing stocks• Analyzed historic sales trends, growth rates, market intelligence, and regional demand drivers to improve sales forecast accuracy • Automated process of uploading forecast in local ERP system by designing a macro which resulted in reducing time by 80%

Karachi

Reported to the Director of Engineering and ML(Machine Learning) Engineer.Developed a recommendation engine for the e-commerce industry of Pakistan based on thesophisticated algorithms of Artificial Intelligence and Machine Learning to increase the sales byoptimizing the supply chain and reduce fulfillment improvement losses

Karachi

• Upon asking, advised the best possible solutions to the team at IBA Karachi. • Increased the program efficiency by rotating the roles of the team.• Helped the team to recruit new volunteers for the year Summer - 2019 by making the program design, marketing plan, and etc.

Karachi

• Liaison to recruit the best possible teachers(the students of IBA Karachi) for the subjects, such as English Vocabulary, English Reading & Writing, and Mathematics.• Apart from academia, recruited Class executives, Assistant Team Leads, Graphic Designers, Content Writers, Curriculum Planner twice during the tenure.• Revived the names of positions to market the program more effectively and efficiently. • Designed social and live marketing plans with the core team.

Karachi, Pakistan

• Supervised the classes, course curriculum, recruitment, campuses to ensure best deliverance of aptitude learning to the students of The Citizens Foundations, belonging from the Slums of Karachi.• Introduced daily quizes to check and balance the aptitude of the students which later helped in identifying the weak areas of the children. • Initiated a campaign called, Bazam-e-Shaoor, to bring students or part time workers from the Slums of Karachi to the classes at IBA, and was successfully able to persuade 300+ audience to leave work and start studying, out of those, more than 100 students secured admissions in different universities of Pakistan in various disciplines.

Karachi

• Prepared and revised the existed curriculum by introducing new topics, bringing more practice material, and reviving the study plan.• Designed the course outline from the very scratch by bringing SAT's topics.• Divided the plan into three phases i.e. Easy, Medium, and Difficult by following the Kaplan's SAT Reading & Writing course outline.

Karachi

• Prepared 1500+ students from the slums of Karachi for the Aptitude test Preparation of top tier universities of Pakistan, such as IBA Karachi, LUMS Lahore, Habib University, GIKI, and etc with a success rate of more than 76% to help them changing the way of living.

Karachi, Pakistan

Reported to the Manager, Supply Chain Management Operations, who was working for one of the largest value-generating clients i.e. Adidas.• Assisted the SCM Operations Associate to clear the backlog of 8 months in order to improve the team's KPI for documentation and client satisfaction.• Helped the team to meet client specific KPIs to keep the services of SCM of container logistics on the top without any failure by validating the commercial documents of containers, shippers and carriers. • Dispatched the documents to 12+ destinations including South Africa, Morocco, USA, Dubai, etc. to make sure the smooth Ocean and Inland transportation of the Maersk containers. • Proactively identified exceptions in amount of total CBM of Cargo in Bill of Ladings (BLs), Container Release Orders (CROs), Container Load Plans (CLPs), and Picking and Packing Lists (PLs) to ensure the correct delivery of the cargo to the customers and to prevent losses.

Lahore, Pakistan

Reported to the Franchise Marketing Manager NCBs & CBs for Lahore.Project 1: "Identification of Market Opportunities for Slice Juice in Lahore". • Gathered market insights to strategize future expansion plans of NCB Business in Lahore by identifying the market opportunities in the JNSD category through market visits.• Presented SWOT analysis to the Manager on four Ps (Price, Product, Placement, & Promotion) and three Cs (Company, Competitors & Customers) by doing primary and secondary research of the market. Project 2: "Optimizing the Budget in Fridges, Coolers, and Deep-Freezers".• Visited more than four-hundred (400) outlets including IMTs, LMTs, HFS A,B, & C, to gather information regarding the availability of Fridges at the outlets with the help of DSRs, Key Account Executives and Sales Representatives. • Having identified the need for the fridges, I was responsible to provide the complete GAP Analysis to the manager. • Observed the performance of the bottler in Lahore by different Key Performance Indicators (KPIs).• Gained in-depth knowledge of Supply Chain Network of the bottler from Manufacturing to Retail of both Carbonated Beverages (CBs) & Non-carbonated Beverages (NCBs).

Karachi, Pakistan

• Prepared 100+ students for SAT in the subject area of English Reading & Writing, out of which 60% of the candidates were selected in top tier universities of not only Pakistan, but abroad too.• Designed the curriculum of the academy which was printed and made available at the different Book Stores in Karachi.