As I step into my role as Head of Marketing at ABS Developers, I'm thrilled to be part of Pakistan's largest Sharia-compliant real estate developer. With over 25 successful projects under our belt, including Lahore's tallest tower, Pearl One Courtyard, ABS Developers is a true leader in our industry.My focus is clear: to leverage our exceptional track record and innovative approach to marketing. I aim to showcase our commitment to excellence and Sharia compliance through impactful campaigns and strategic partnerships. Together, we'll redefine standards and solidify ABS Developers' position as the pinnacle of real estate in Pakistan. I'm excited for the journey ahead and the opportunity to make a lasting impact in this dynamic market.

➤Develop and execute a comprehensive digital marketing strategy aligned with the company's goals and objectives.➤Supervise and mentor a team of digital marketing professionals, providing guidance and support in their daily activities.➤Plan and create high-quality content, including blog posts, videos, infographics, and more, to engage the target audience and improve SEO.➤Lead SEO efforts to enhance the company's website visibility on search engines, conduct keywordresearch, and optimize on-page and off-page SEO factors.➤Manage paid advertising campaigns across various platforms like Google Ads, social media ads, and other relevant channels, ensuring efficient budget allocation and performance tracking.➤Oversee the company's social media presence, including content creation, scheduling, engagement, and community management.➤Plan and execute email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.➤Utilize marketing automation tools to streamline processes and nurture leads throughout the customer journey.➤Define and track key performance indicators (KPIs) to measure the success and impact of digitalmarketing initiatives.

➤Develop and execute high-impact digital marketing strategies for Ziba Properties and MyZesty.➤Manage end-to-end digital marketing campaigns, optimizing channels for maximum impact.➤Lead and support a skilled marketing team. Analyze data for performance insights and strategyrefinement.➤Craft compelling content and content distribution strategies.➤Optimize search engine visibility through SEO and SEM.➤Manage engaging social media, email marketing & product launches on various platforms likeProductHunt, AppSumo, DealMirror, Dealify, etc.➤Efficient budget allocation for maximum ROI.➤Stay updated on industry trends and emerging tools.➤Cultivate a culture of continuous learning and held regular meetings on product feature updates.➤Conduct performance evaluations and provide constructive feedback.

➤Design and develop responsive and mobile-friendly WordPress websites aligned with brand and marketing goals.➤Customize themes, manage plugins, and maintain website content. Implement on-page SEO strategies and ensure website performance.➤Plan and execute social media advertising campaigns across multiple platforms.➤Create engaging ad creatives and manage budgets.➤Analyze campaign results, optimize targeting, and stay updated on industry trends.

➤Social Media Marketing. (Running campaigns on Facebook, Twitter, Instagram, etc.)➤Professional Content Writing. - Guest posting on various blogging websites. (Quora, Reddit, etc.)➤Social Media Post Designing. (Image posts and Video posts)➤Running paid Online Ad Campaigns on various platforms and optimizing landing pages to generate leads.➤Providing end to end client support regarding content and business onboarding.➤Lead generation, prospecting & cold calling to business executives via LinkedIn.➤Handling Basic Designing needs around the office