Strategic Leadership - Developed and implemented eRTM strategies aligned with Unilever's B2B digital transformation goals. - Identified growth opportunities through technology to enhance retail execution and drive online sales growth. Stakeholder Engagement - Fostered strong relationships with internal teams, including sales, marketing, IT, and senior management, ensuring alignment and collaboration. - Built successful partnerships with external stakeholders, customers, distributors, and vendors to maximize business value.Commercial Success - Monitored key performance indicators (KPIs) related to eRTM, customer satisfaction, and sales effectiveness. - Implemented corrective actions and optimized campaigns/processes to achieve revenue targets and business objectives.Data Analytics and Reporting - Utilized data analytics and dashboarding to preemptively identify performance gaps and areas for improvement. - Provided daily, monthly, quarterly, and annual visibility on eRTM KPIs to sales and digital transformation leadership.Training and Change Management - Developed training programs and materials to upskill internal sales teams and external distribution/vendor resources on eRTM technologies and processes. - Drove successful adoption of new digital tools and methodologies through change management initiatives.Market Analysis and Competitive Strategy - Stayed updated on industry trends, emerging technologies, and best practices in UI/UX, B2B landscape, and retail execution. - Conducted market research and competitive analysis to develop strategies for maintaining a competitive advantage.Performance Monitoring and Reporting - Established performance metrics and reporting mechanisms to track the effectiveness of eRTM initiatives. - Presented findings and recommendations to key stakeholders, driving continuous improvement efforts.

o Leading Confectionary, Packaged Foods, and Tea and Coffee Business Units managing a topline of PKR 300M.o Owning end-to-end P&L of the combined portfolio contributing to 26% of the total cash margin.o Increased company’s total margins by 100 basis points through successful negotiations with suppliers and effective e-trade marketing initiatives. o Responsible for the depth and breadth of the assortment range adding 10+ manufacturers, and increasing the assortment to 400+ SKUs.o Responsible for managing discount budgets and minimizing margin erosion that resulted in improving trade margins by up to 50 basis points.o Spearheaded strategic initiatives such as increasing basket size, improving gross margins, minimizing waste, and increasing customer retention, resulting in a 15% increase in average order value, a 200-basis points improvement in gross margin, a 50% reduction in waste, and a 25% increase in customer retention rate.o Built strong relationships with business partners, including Nestle, Unilever, EBM, Continental Biscuits, Hilal Foods, Ekaterra, Tapal, National Foods, and Shan Foodso Staying on top of arbitrage pricing situations in the market to strategize price increase scenarios in order to drive enhanced penetration, along with improved profitability.o Strong collaboration with the Growth, Marketing, Operations, and Finance Teams to ensure MoM growth of at least 20%.o Leading a team of two Assistant Category Managers, and one Pricing Intelligence Executive.

o Led multiple categories in the Foods division including Dairy, Beverages, and Commodities managing a portfolio of over PKR 150M in November 2021.o Executed multi-source procurement & cohorted promotional strategies to improve the Trading Margin for the portfolio by 1.5% over the span of four months.o Onboarded suppliers to address major assortment gaps, including Pepsi, Murree Brewery, Shezan, Fruitien, Local Commodities, Dalda, and Sufi.o Planning & forecasting the category’s growth trajectory along with financial viability.o Successfully executed strategic buying and selling of price-sensitive portfolio and capitalizing on multiple OP/NP scenarios.o Prepared Promotional Budgets in line with the Profitability Targets to simultaneously increase Sales & Margins.o Collaborated with Marketing to execute the most engaging campaigns in order to improve customer loyalty.o Managing working capital effectively by maintaining the optimal number of inventory days.o Locking in Joint Business Plans with suppliers, including lateral income via Digital Marketing Tools.o Analyzing data to gain the best insights on how to improve various category KPIs including Average Ordered Value, SKUs per Bill, Ordering Frequency, and Store Penetration.

-Led the logistics/customer experience end of the fulfillment team called JugnuGO.-Laid down the foundations of B2B e-commerce retail delivery model for Jugnu.-Optimized load management and route planning for delivery vehicles.-Optimized Per Drop Cost and Cost Per Value Serviced to reduce it by 30%.-Improved customer satisfaction of retailers with on time deliveries within 24 hours.

• Led a society of 70 members. Managed the finances and operations of the society for the whole calendar year.• Orchestrated a team of individuals that revived a magazine by the name of Science Aurora’20 in GIK Institute.• Spearheaded society individuals in organizing the 7th International Science and Youth Symposium in GIK hosting around 200-250 participants from across the country and raised PKR 0.3 million through sponsorship. Also managed all the proceedings such as the liaison, logistics, speaker’s curation, media and marketing.

• Suggested a process to purify the water coming from storage reservoirs using shale shaker's screen.• Duly completed projects related to pumps, diesel engines and SLR Operations.• Successfully designed waterproof and soundproof casing for Rig Move Generator.• Created Rig-225 Layout structure.• Analyzed different components and operations of a rig.• Delivered presentation to the Rig Manager on various operations of a rig.

I manage the content of GIK Institute's official website. (www.giki.edu.pk)