Responsible for establishing commercial mindset within the organization to drive profitable and sustainable top line growth. Also responsible for implementing robust financial and accounting systems which enables accurate and in time business decision making to improve financial health of the organization. Also responsible to coach and train the finance organization and enable them to become effective finance professionals.

Responsible for managing commercial finance including management of distributors as well as managing trade spending for the business. Also responsible for manufacturing and supply chain finance for the company. Co-Led the complex Distribution Expansion project for the subsidiary by recommending and implementing regional distribution model and consequently on boarding four new distributors. Developed financial models to anticipate and track distributors’ profitability on L’Oréal business Led profitability analysis with distributors on margin reinvestment into the business via joint business planning; Brought down overdue receivables from 90% over due to less than 10%; Managed/tracked trade spending worth PKR 500M to keep the budget within norms and to ensure that the funds are spent in the most effective and efficient way; Put a system in place to manage distributor claims efficiently and significantly reduced outstanding claims; Helped supply chain organisation to lay out a plan for 50% inventory reduction, thus contributing towards working capital improvement; Led and executed the localization analysis for various brands; Led the management of supply chain budgets to reduce cost and improve productivity;

Responsible for forecasting profit & cash for AP&P region covering eight countries, having five different legal entities for a business worth $ 1.5 billion annual revenue. Also responsible for engaging business teams in discussions to eliminate profit and cash risks as well as driving key financing decisions for the company. Led the creation of long term profit and cash glide path for Pakistan business, which served as key foundation for long term strategic decisions for the company; Rigorous tracking of profit and cash actuals vs. forecast to understand the business rationale behind deviations and to drive resolution; Responsible for driving key business decisions on cash management which resulted in converting Pakistan into a cash generating organization, free of all leverage; Co-lead the Dividend planning and execution for AP&P region with regional treasury; Conducted a case study to identify the drivers of the Pakistan business turnaround and based on this developed a scalable plan for reapplication in other developing markets;

Responsible for supervising corporate finance matters for Pakistan including management and monthly/quarterly/annual closing of financial books as per internal requirements, managing teams across multiple sites across P&G globe. Also responsible for carrying out the quarterly/annual external statutory audit for Pakistan legal entities. Brought in significant efficiencies in the overall statutory financial statement preparation process and reduced the activity by 1.5 months. Enabled the Manila Service Centre team on preparation of statutory financial statements. Proposed and executed the outsourcing of this work to Manila Service Centre.

Responsible for managing receivables for 11 distributors across Gulf region while based in Pakistan. Significantly reduced the over aged receivables by collaboration and proactive approach towards issues as well as by streamlining the systems. Also led the price communication team and simplified the overall pricing process for 11 distributors across 8 markets.

Responsible for managing receivables and payables of the distributors as well as managing credit limits, pricing and trade funding and educating distributor on their cash management. Also responsible for leading the execution of a critical transition from a local distributor to an international distributor without any financial hurt or business interruption. Also responsible for leading the implementation of the SAP Accounts Receivable module in Pakistan.

Responsible for tracking and reporting total manufacturing cost for locally manufactured as well as imported products. Also responsible for analysing, root causing and reporting cost variances to drive business decisions. Also responsible for overhauling the overall inventory management process at the manufacturing site and reduced the inventory mismatches to almost zero.

Responsible for managing affiliates, bank book and capital accounting as well as management reporting.