Munib Agha Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Launched RELX e-vapour portfolio in Canada; Developed Brand GTM and Trade/Shopper Marketing strategy; maintained ownership of commercial perspective in discussions/decisions with the customer network• Collaborated with commercial stakeholders to develop Annual ICP by developing and tracking targeted KPIs; achieved 115% vs. annual revenue targets• Developed and executed omnichannel trade and shopper promotions to increase revenue, numeric handling, shopper traffic and conversion at retail touchpoints, resulting in additional attributable sales growth of 12-15% annually• Collaborated with commercial stakeholders to execute sales value and volume growth plans, by developing and tracking targeted KPIs; achieved 115% vs. annual revenue targets• Developed POSM, retail communications and execution guidelines to implement RELX brand’s global positioning vision at local shopper touchpoints• Led team capability development initiatives by leveraging the voice of shoppers to generate and execute focused training programs enhancing the capability of 15+ on-ground staff

• Led a field team of 100+ members to plan and implement revenue growth initiatives for a $113 million product portfolio across the country. Delivered 103% against target while strengthening a 70%+ market share in the core category in 2018• Initiated and led multiple sales force efficiency and effectiveness programs by training and tracking key sales fundamental KPIs to delivery highest sales team productivity in the region at 76%+• Managed strategic client accounts, redefined mutual business priorities through JBP sessions, integrated eCommerce programs, and led in-store category redesigns• Designed Perfect Store Program leveraging data-driven insights on availability, visibility, and accessibility. Delivered a volume growth of 5% vs. SPLY for retailer partners• Successfully launched tactical/shopper promotions and long-term retail programs by analysing market consumption and sales trends; delivered planned volumes and reduced total trade spend by 8% vs. SPLY

• Led category management for immediate consumption portfolio. Designed Integrated Commercial Plans to align retail channel dynamics and shopper purchase patterns with category presence and communication. Arrested volume decline of -3% (YTD Apr ’15) and delivered a growth of 6% (YTD Dec ’15)• Increased MILO trial by 12% through a design optimization of in-store activations keeping at core brand strategy and occasions while generating a savings ~4% vs. sampling budget• Managed end-to-end process of chilled trade assets; handled procurement, deployment, deletion, and ROI assessment; achieved a decline in zero sales instances from 8% to 3.5% in 2015

• Managed a portfolio of 25 brands comprising multiple food and beverage categories. Developed plans for annual volume and value growth through sales optimization, optimal asset utilization, and coverage efficiency enhancement to deliver 104% vs. target.• Implemented and optimized the category-based route to market strategy to improve sales force efficiency.• Executed customer-specific trade promotions, BTL activations, sampling and visibility drives to deliver tactical objectives.• Trained and coached internal and external sales staff for best in class in-call execution and merchandising.

• Managed long-term retail trade programs and investments to drive a 20% volume contribution of the assigned channel.• Spearheaded Trade Segmentation process for the national market which led to the development of optimized commercial, channel, and brand plan execution.• Led the claim reimbursement optimization project to enhance control, while eliminating bottlenecks to reduce the claim processing time by 38%. • Contributed to the team responsible for designing affiliate guidelines of PMI Sales and Trade Marketing.

• Designed and executed tactical trade programs based on real-time analyses that supported 33% of annual volumes.• Assisted in launching PMI’s first long-term wholesale trade program Taraqi; instrumental in building a sustainable long-term relationship with major trade partners and delivering 2012 operational plan.• Developed actionable trade programs to drive volumes, enhance visibility, generate trial, increase numeric handling, and off-take.

• Led execution and efficiency analyses of consumer/trade promotions and Value Product Offers for the assigned territory.• Handled sponsorships and coordinated with third-party vendors for the execution of corporate events.• Responsible for need identification and deployment of POSM while ensuring protocols of execution are followed.

• Responsible for designing BTL strategies for various local and international brands such as Debenhams, Shell, Brooke Bond etc. • Part of the team responsible for Business Development (conversion and acquisition of new clients).• Project leader for 'BrandScan' a first of kind code reader application for Pakistani market.

Responsibilities included:- Conducting a retailers’ survey. This survey helped to identify problems and provide recommendations to the issues related to retailer acquisition and retention, trade promotion and sales department.- Designing and conducting a qualitative research on Engro Foods’ flagship brand Olper’s. The purpose of the research was to find out a relationship between Olper’s positioning vs. its perception.- Helped design a viral campaign and internet promotion strategy for Olper’s Ramadan campaign.

Course: Foundations Of Digital Strategy And Communications Management, Digital Strategy And Communications Management

Bachelors Of Business Administration, Marketing

Marketing Major