Spearheading digital initiatives within the dynamic real estate market, aligning strategies to establish product roadmaps and drive product development.Marketing Strategies: Identified new market growth opportunities and boosted property listings in 30% surpassing quarterly acquisition targets. Project Management: Led the implementation of an automated scheduling system for property viewings, streamlining the booking process and reducing administrative overhead by 50%. Brand Management: Managed and optimized the marketing budget, resulting in a 20% reduction in overall marketing costs.

Coordinate and execute TQ's vision by driving efficient decision-making for scoping and building product brands, ensuring sufficient documentation and organization.360-degree Campaigns: Developed data-driven marketing strategies and executed 360-degree campaigns for innovation products, resulting in consistent growth in lead generation for key accounts.Team Management: Managed the creative team while effectively collaborating cross-functionally using agile methodologies. Implemented ticket framework, resulting in improvements in time accountability and comprehensive documentation, ensuring streamlined project execution and enhanced team performance.Art Direction: Led the art direction for innovation products for high-value clients, resulting in the successful renewal of contracts and continued client satisfaction. Brand Development: Implemented creative strategies and design solutions that exceeded client expectations and contributed to the growth and retention of key accounts, producing over 14000+ visual assets spanning photography, graphic design, and video, all of which played a pivotal role in amplifying brand storytelling and fostering customer engagement.Some of the key projects I worked on: - Deutsche Bundesbank Innovation Challenge - Rentenbank AgTech and FoodTech Bootcamp - Federal Ministry of Economic Affairs and Energy (BMWi) AI Program - Eintracht Frankfurt Tech Talent Program

Consulting & Strategies: Identified market growth opportunities and delivered a 360-degree marketing plan within 30 days, which encompassed defining the target market, personas, client/user journey, roadmapping, budget definition, and successful launch.End-to-End Marketing Campaigns: Orchestrated cross-platform campaigns for various clients, overseeing concept development, execution, and performance analysis. Utilized surveys, usability tests, and A/B testing to evaluate campaign effectiveness and refine strategies for optimal results.Brand Development: Directed art direction and creative development for client rebranding initiatives, ensuring alignment with the brand's new positioning and visual identity across all touchpoints. This resulted in increased brand recognition and resonance among target audiences.Content Creation: Led content creation efforts, overseeing the conceptualization and production of copy, images, and videos to effectively communicate product value and drive user engagement across various channels.

Account Management: Served as Account Manager and Consultant, overseeing public relations initiatives for various clients, aligning strategies with business objectives and target audience needs.Media Relations: Established and maintained relationships with over 50 media outlets, journalists, and influencers, leading to a 40% growth in positive coverage for client brands.Brand Growth: Produced and distributed 50+ press releases and pitched stories, contributing to a 20% boost in media inquiries and a 25% rise in brand engagement.Team Management: Oversaw the creative team, managing the production of 1000+ visual assets, including photography, graphic design, and video. These assets were instrumental in enhancing brand storytelling and driving customer engagement.

Public Sector Media Relations: Developed effective media relations strategies to facilitate seamless internal and external communication, fostering a positive public image for the product.Crisis Management: Implemented proactive crisis management protocols, swiftly addressing and mitigating potential public relations crises to safeguard the product's reputation and maintain public trust.Event Project Management: Organized impactful events and press conferences, strategically amplifying the influence and expanding its reach within the target market, ultimately driving growth in recognition.

News Reporting: Conducted on-the-ground reporting to gather information, conduct interviews, and present news stories in a clear and compelling manner.Story Development: Identified newsworthy events and topics, conducted research, and developed story ideas to provide informative and relevant content to the audience.Live Broadcasting: Presented live news updates and reports from various locations, ensuring timely and accurate delivery of information to viewers.Interviewing: Conducted interviews with individuals relevant to news stories, including experts, officials, and eyewitnesses, to gather insights and perspectives for news coverage.Deadline Management: Worked under tight deadlines to deliver news reports and stories on time, prioritizing tasks and managing time effectively to meet broadcast schedules.