Director (Founder And General Manager), Amazon Live
Seattle, Wa, Us
As the founder and General Manager with full P&L responsibility, I built Amazon Live from the ground up. Amazon Live is a program that brings livestream shopping content into Amazon so that customers can get product advice and recommendations from their favorite influencers, experts, and celebrities. I built a cross-functional team, including product, engineering, UX, data science, marketing, business development, ad sales, video content production and studio operations. I led this team through several restarts and pivots, including launching and shuttering our first live video shopping program, Style Code Live. After this, we decided to democratize the production of video shopping by building the Amazon Live Creator app, which would allow anyone to stream their own shopping show. We launched this app in early 2019 to sellers and vendors on Amazon and then in 2020 to influencers. This was one of the first livestream shopping programs in the US and helped create the category, which Instagram, Pinterest, Twitter, TikTok, YouTube, and others have now entered. Top Amazon Livestreams have included product launches (Katy Perry shoes, J.Lo Beauty, Lady Gaga beauty, Mitsubishi auto), album launches (Imagine Dragons, Dua Lipa, Norah Jones), book launches (Dean Koontz, Neil Gaiman, David Baldacci + Michael Connelly), cooking shows (Carla Hall, Emeril Lagasse), fitness workouts (Melissa Wood health, Katie Austin), fashion (Tim Gunn, DVF, Vogue/CFDA), reality TV celebs (The Bachelor's Ashley Iaconetti, Real Housewives' Porsha Williams), and countless influencers. This strength in content drove 30%-50% month-over-month growth of key customer metrics throughout most of 2021.